Russia

Graphic Design

UX Design

UI/ Visual Design

Motion Design

Branding and Identity Design

3D Design

Design Operations

Service Design

Product Design

Customer Experience (CX)

UX writing

Branding

Growth Hacking

Interaction Design

Growth Design

UX Testing

UX Research

Stephane Vasadze

Head of Design

Usability Testing

Monetisation

Product analytics

Product strategy

Prototyping

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Empathy

Customer service

Leadership

Analytical skills

Brand positioning

Human computer interaction

Illustration

Information architecture

Video editing

User research

Product roadmap

Typeform

Adobe Illustrator

Adobe Photoshop

Blender

ChatGPT

Figma

HTML

Adobe After Effects

Kinopoisk — is the largest encyclopedia of cinema in Russian, as well as the most popular online cinema in Russia with an audience of over 60 million MAU

Responsibilities:
* Product research, benchmarking and auditing of current solutions
* Data collection and metric analysis from analytical dashboards for decision-making
* Designing user interfaces for a cross-platform product
* Initiation, participation in user research
* Discovery of new points of growth of business indicators within the product
* Working closely with UX editors
* Prototyping layouts
* Product system design development
* Designing cross-service scenarios
* Defending ideas and hypotheses to stakeholders
* Work with internal and external product communications
* Building processes within the Growth Hacking team
* Generation of product and business growth hypotheses
* Facilitation of meetings and holding of brandstorm sessions
* Initiation and conduct of A/B testing

Achievements:
★ Designed a cross-platform solution for displaying subtitles when watching, as well as an interface for configuring subtitles and audio tracks with additional customization functionality
★ Designed the design, participated in the restart and testing of the new navigation and output for TV channels 
★ Developed native and service formats for sports promo and TV channels inside the main product
★ Designed the design for the new formats of the latest Watch Next feature (continued viewing), participated in the launch and improvements
★ Designed, optimized and created a template system to display technical errors of various types and nature inside the player

 ★ As a designer, he participated in the search, generation, design, protection and launch of > 170 growth experiments, 35% of which had a positive effect  

★ +39% of revenue to the budget from sales of content options in the Russian Federation region
★ +10.1 million (+42% YoY) growth of the Yandex Plus subscription base
★ +2.9% (~1.5 million) growth in paying users

It is one of the largest Russian holdings with a wide product portfolio. This includes the largest social network of the same name in the CIS with an audience of more than 100 million MAU

Responsibilities:
* Data collection and analysis
* Initiation and participation in user research
* Interface design for web, iOS, Android, macOS & Windows
* Hiring designers
* Building processes within a team of 2 designers
* Protection of ideas and presentation of results to stakeholders
* Support and development of VK system design
* Designing b2b/b2c VK administrative panels
* Support for the design of the system and applications on the VK Mini Apps platform
* Development and support of communication product design

Achievements:
★ Redesigned the landing page and personal account of Disk-O
★ How did the designer participate in the development of the backups
★ Created a new visual language and product design system, as well as participated in the design of the product development strategy
★ Designed the new experience and design of the Disk-O application according to the new strategy
★ Participated in the launch and development of the cross-platform streaming AVOD service Smotri.mail (VK Video in feature)
★ Designed mechanics for the implementation of SVOD and TVOD subscription models
★ Designed and participated in the release of Smotri.mail Dictor, a web service for video editing and creating an AI-based virtual speaker
★ Was engaged in the integration of mini applications into the main product and the VK messenger
★ Worked on cross-service scenarios within the ecosystem of Mail Group and VK products

★ Participated in the process of launching VK App on iPad
★ Designed new scenarios, integrations and partner guidelines for the VK Checkback 
★ Designed the design and participated in the relaunch of the developers portal
★ Was part of the VK anniversary lottery team and the New Year's lottery Checkbit of Luck 
★ Designed the first version of the b2b product for VK Platform

PSBank — is a classic bank, one of the 10 largest banks in Russia with an audit of more than 30 million MAU


Responsibilities:
* Designing a seamless CX user experience and digital interfaces
* User research Prototyping
* Analytics of product funnels and metrics
* Hiring designers
* Mentoring and training of colleagues
* Development of concepts
* Working closely and generating hypotheses with PO (product Owner) to achieve business results

Achievements:
★ Was the initiator of the development of a unified visual language within the bank's product portfolio
★ Implemented JTBD and Design Thinking approaches in the team
★ Adjusted the design process within the product team
★ Launched the System design initiative
★ Participated in the transfer and versioning of the layout system from sketch to figma
★ Created the first version of the library design and tech. documentation
★ Participated in the design of CJM and Product Vision of new products
★ Initiated and led the conduct of user research: corridor, unmoderated tests, in-depth interviews
★ Engaged in building design processes and mentoring in a team of 5 designers
★ Launched the process of purchasing and issuing equipment for designers
★ Redesigned the application form for credit products, which led to an increase in the conversion rate of successful completion of CR +11% 
★ As a designer, he participated in the redesign of the discovery page of the credit marketplace, as well as standard pages of credit products. The CTR conversion rate increased by 35%
★ Designed approaches to selling insurance when applying for a loan, as a result, the CR in insurance connection was increased five times from 7 to 35%
★ Participated in the project of digitalization of mortgage registration
★ Rethought the debit and credit card ordering experience
★ Redesigned p2p transaction scripts

I was strongly immersed in the product environment and processes, and built strong partnerships with colleagues

This is a small full—cycle design studio included in the top 100 best studios in Russia. The main directions are web design, branding and digital communications.

Responsibilities:

* Briefing, formulation of customer requirements and problems into tasks

* Development and presentation of website concepts

* Designing websites and web services

* Logo and identity development

* Presentation design

* Motion design for the presentation of ideas

* Art direction and development of junior specialists

* Outsourcing of communication design for large companies

* Development of illustrations

Achievements:

★ Was part of a team of projects in the field of charity, services and e-com

★ Designed a custom web server from the beginning to the end of the ratings nachinka.me rating.gd.ru

★ Got carried away by tele2's art directive community campaign, taking and bringing

★ Created a new studio computer package in the browser t.me/addstickers/ppeea…

★ Designed the brik24 online store brick24.ru

★ Got carried away with the boarding of the Bric group of companies брик.рф

★ As a designer, he participated in the development of a website dedicated to the Runet rating 2019 awards.ratingruneta.ru/2019/

★ Designed the brand platform, developed a new logo and an adjunct for the First Medical Company permedcom.ru

I have worked on projects for Yandex, Auchan, Action, Tele2, Sber, etc.

Reviews and old works https://www.fl.ru/users/vasdesign/portfolio/

Main functions and services:
* Advertising of services and search for projects
* Briefing clients
* Formulation of customer requirements and problems into tasks
* Immersion in the business and professional field
* Project Management
* Market and trend analysis
* Participation in industry competitions
* Self-study and specialized courses
* Working with communication design and engagement channels
* Design and development of interfaces and web services
* Website design and layout on Tilda, Readymag and Squarespace
* Rendering of illustrations and icons
* Development of logos, identity and branding
* Design for print and digital

Achievements:
★ Developed more than 20 scripts for creating graphic effects for Photoshop
★ Designed 5 animated templates for presentations in PowerPoint and Keynote
★ Created more than 10 editable mockups of devices, outdoor advertising and logo presentations
★ I have drawn more than 50 illustrations in different styles
★ Created more than 200 logos for companies of various directions
★ Made over 5,000 sales on the site Graphicriver.net in the amount of more than $10,000 net

Key projects:
★ Designed an application for couriers of the restomarket Obed Buffet by Ginza
★ Created dozens of presentations and landing pages for Business Youth
★ Developed a redesign and maintained the website for the service Pozvonim.com
★ Designed a mobile version of the constructor for the YouCase website
★ Developed the rebranding concept, brand platform, visual language and implementation strategy for Geed
★ Created the design of the first website for the genealogical project Life
★ Designed from scratch an adaptive web feedback widget with the functions of a chatbot, a dialogue with an operator etc. for Magnetcall
★ Made a redesign and layout of the website on Tilda for the Logomachine
★ Created the design of the first website for Broniboy
★ Redesigned main website for Flant and subproject Werf

Stephane Vasadze🇷🇺

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