

Head of Design / Head of Digital Experience at Sime Darby
Head of Design / Head of Digital Experience at Sime Darby
I am an established leader, complex problem solver and a passionate design thinker who thrives in an age where digital experiences transform peoples’ daily lives.
I build and lead great teams through organisational & digital transformations that shape and deliver sustainable, market-leading and commercially successful digital products and services for ambitious organisations around the world.
I have over 20 years experience as a service / UX / UI design practitioner, product strategist, executive team leader and career coach; blending innovative design methods and techniques with business and product strategy to create a culture that is open, collaborative, growth oriented and outcomes focused.