China

UX Design

Service Design

Product Design

Customer Experience (CX)

Interaction Design

UX Testing

UX Research

Service Design Research

Doctorate Degree

Innovation Practioner

Communication

Collaboration

Problem-solving

Critical-thinking

Empathy

Team player

Presentation skills

Stakeholder management

Leadership

Optimal Workshop

UserTesting

Webflow

Adobe XD

Axure

Figma

InVision

Lookback

Teach a Design Thinking course for first-year graduate students.

Lead complex research and designs with cross-discipline teams, leveraging strong program management skills. 
Drive end-to-end pitching and proposal process as content lead. 
Actively mentor and guide individuals for growth and development.

Project Highlights:
- Product strategy for a leading mobile brand   
- Home projector OS experience redesign  
- Digital product design for OTC DES 
- HMI experience Innovation for a world leading auto brand
- Digital transformation for an Asian financial group 
- Brand strategy and experience design for a top tyre brand

Lead a multinational team in conducting user research and insights analysis.
Guide the design team in executing the design process, effectively translating user insights into impactful design solutions. 
Empower clients' internal product team through tailored training sessions, enhance their design thinking and user testing skills.

Project Highlights:
- Venture Design for a top stream platform in SEA

Align design decisions with user needs and business objectives through cross-functional collaborations. 
Collaborate closely with business and development teams to ensure end-to-end delivery.
Conduct co-creation workshops to gather valuable ideas and insights from clients. 
Implement design strategies that align with project goals and objectives. 

Project Highlights:
- Social luxury retail experience design for Burberry
- Innovative Omni-Channel Membership Experience Strategy for WQSR Brand
- A mobile training experience design for finance frontline intermediary sales staff

Project Highlights:
- A global talent acquisition platform design for Chinese job seekers 
- Digitalize the contractor management system for a property enterprise
- Website experience redesign for a luxury brand 
- A customized luxury travel retail ecommerce experience for China 

Whitepaper published 
- The Chinese and Korean Beauty Market: Consumer Buying Behavior
- Mobile China: WeChat Strategy for Retail Brands
- Travel in China: Building Virtuous Engagement

Collaborate with product managers and user researchers to define user needs for QQ features. 
Design wireframes and high-fidelity prototypes to bring these features to life. 
Work closely with product managers and developers to iterate and refine the features based on user feedback and requirements.

Project Highlights:
- IMQQ official website redesign
- Redesign QQ video/voice call experience on Mac OS
- Interaction design for QQ public account platform
- Improving experience design for QQ core functions

Conduct design research and UX design, focusing on innovative solutions and emerging UX trends in the creative life sector. 
Provide expert knowledge and insights on localization strategy. 
Coordinate cross-country collaboration to ensure seamless execution and successful outcomes.

Project Highlights:
- Interaction design for Samsung TV and mobile apps
- UX trend research for Chinese market
- Mobile behavior research for Chinese customer
- Strategic research for the future Samsung smart devices

Project Highlights:
- Visual design for the handheld TV device
- Package and graphic design for electronic devices
- Branding design for electronic enterprise

Sue🇨🇳