India

Graphic Design

Motion Design

Branding and Identity Design

Branding

Content Creation

Sumeet Kundhiya

Creative Design Director

Typography

2D Animation

3D Animation

Illustration

Video editing

Video marketing

Youtube

Adobe Illustrator

Adobe Photoshop

Blender

ChatGPT

Facebook Ads

Figma

Adobe Creative Suite

Adobe After Effects

At Future Creative Lab, we transform static brands into dynamic digital experiences. We merge human creativity with AI innovation to create thumb-stopping content that drives real business results.
Our focus is simple: helping brands thrive in the attention economy through motion-first design and AI-enhanced content creation. We deliver powerful brand identities, scroll-stopping social content, and strategic video solutions that perform across all digital platforms.

Whether you're a startup looking to stand out or an established brand seeking to innovate, we provide the perfect blend of creative strategy and technical execution to amplify your brand's digital presence.

Specialties: Motion Design, Brand Strategy, Creative Direction, AI Innovation, Video Production, Social Media Content

#FutureCreativeLab #CreativeDirection #MotionDesign #AIInnovation

As the Art Director for India at Canva, my responsibilities include leading template design strategies that balance inspiration with functionality. I spearhead strategic design initiatives that resonate with local trends and cultural nuances while maintaining global innovation and quality standards. I collaborate closely with creative teams to ensure that India-centric designs are seamlessly integrated into Canva's platform, optimizing production processes for timely, high-quality delivery. My focus is on maximizing user engagement and satisfaction by enhancing the discoverability of India-centric templates. My role goes beyond just design, as I aim to significantly impact India's creative landscape and empower users to express themselves effectively.

Visual Design Manager at WazirX - Indian Cryptocurrency Exchange
As the Visual Design Manager at WazirX, I led a dynamic team in crafting compelling visual experiences that resonated with our users and aligned with the company's brand identity. My key responsibilities included managing the design team, creating a visual brand guideline, and developing an illustration design system for WazirX.
One of my significant achievements was establishing a cohesive brand identity for WazirX by creating a comprehensive brand guideline. This guideline was a blueprint for consistency across all design assets, ensuring a seamless and recognizable brand presence.
Alongside developing the brand guideline, I fostered a close collaboration with both the marketing and product teams. This collaborative effort resulted in the creation of impactful creatives for online and offline advertising campaigns. By working across various channels, including social media, digital platforms, and traditional media, I helped elevate WazirX's brand visibility and engagement with our target audience.
Moreover, I played a pivotal role in setting up the design team from scratch. I took on the responsibility of recruiting talented individuals and fostering a collaborative and innovative work culture. Through effective leadership and mentorship, I empowered team members to excel in their roles and contribute to the overall success of WazirX.
Overall, my tenure as Visual Design Manager at WazirX was characterized by a focus on creativity, collaboration, and strategic vision. This resulted in a visually compelling brand identity and impactful design solutions that resonated with users and contributed to the company's growth and success in the cryptocurrency exchange market.

If you're looking for mentorship for creative, visual and motion design, career advice or portfolio development, setup a time and pick my brain. I also hope to learn from you.

https://adplist.org/mentors/sumeet

As the Visual Design Lead at Bytedance, a leading tech company, I had the privilege to work on the popular apps Helo and TikTok. In this role, I was an integral part of the User Experience Department (UED). I collaborated closely with the content and marketing teams to develop compelling in-app campaigns and creatives.

Responsibilities:
Successfully led the design efforts for several high-impact in-app campaign sand creatives for Helo and TikTok, increasing user engagement, retention and enhancing the overall user experience. 

Led the design efforts for AR filters, moving videos, and sticker sets, enriching the creative possibilities for users and fostering a vibrant community.

Managed and mentored a team of talented designers, nurturing their skills and fostering a collaborative and innovative work environment.

Collaborated with the UED team in China, ensuring seamless communication and alignment of design strategies and objectives.

Worked closely with the content and marketing teams to understand their requirements, translating their vision into impactful design solutions.

Participated in brainstorming sessions, contributing fresh ideas and concepts to elevate the visual storytelling capabilities of the apps continuously.

During my tenure as Visual Design Lead at Bytedance from December 2019 to January 2021, I contributed significantly to the user experience of Helo and TikTok through innovative and impactful visual design solutions. I am proud of the achievements made during this period and remain enthusiastic about continuing to drive innovation and design excellence in the tech and mobile applications space.

As a Creative Designer at Facebook, I played a crucial role in collaborating with Creative Strategists in India and worldwide to concept and design ideas that manifested across the Facebook Family of Apps and Services. My expertise spanned both design generalist and motion-focused roles, ensuring the transformation of concepts into captivating designs and animations that effectively grabbed attention in the Newsfeed.

Responsibilities:
Collaborated closely with Creative Strategists to ideate and develop designs that resonated with the diverse Indian audience of Facebook's apps and services.

Produced captivating comps and wireframes, leveraging motion design principles to bring ideas to life through engaging animations and videos.

Crafted scalable digital creative assets, including templates for videos, presentations, and materials distributed to numerous businesses, from small startups to large enterprises.

Worked in a fast-paced and dynamic environment, meeting tight deadlines while maintaining a high standard of creativity and quality.

Achievements:
Successfully contributed to numerous creative projects, receiving positive feedback from internal stakeholders and external clients for the impactful and attention-grabbing designs.

Designed and developed digital scalable creative assets, saving time and resources for both the design team and businesses worldwide.

Played an integral role in enhancing the visual appeal of materials distributed to millions of businesses, contributing to improved engagement and brand recognition.

My tenure as a Creative Designer at Facebook from August 2018 to October 2019 allowed me to be part of a creative force that shaped experiences for billions of users. I am proud to have been involved in designing content that reached a vast audience and look forward to applying my creative skills in future endeavors.

As an Art Director and motion Designer at Wieden + Kennedy, I've had the privilege of collaborating with esteemed brands such as Nike, Indigo Airlines, Make In India, Dalmia Cements, Audi, Oberoi Hotels, and Builder.ai. In this multifaceted role, I've been instrumental in shaping the creative direction and visual storytelling for various projects, including digital/social content, pitch documents, and integrated campaigns.
Key Responsibilities:
Drive the design and direction of digital and social content, leveraging motion design principles to create engaging and dynamic visuals.
Develop compelling pitch documents communicating brand stories and campaign concepts to clients and stakeholders.
Collaborate closely with cross-functional teams to deliver integrated campaigns that resonate with target audiences and drive results.
Maintain brand consistency and quality standards across all design assets, from concept development to final delivery.
Achievements:
Successfully executed creative campaigns for renowned brands, resulting in increased brand awareness and engagement.
Produced captivating digital and social content that drove significant user interaction and brand affinity.
Developed persuasive pitch documents that secured new business opportunities and client partnerships.
Played a vital role in developing integrated campaigns that effectively communicated brand messages across multiple channels.
Received accolades from clients and peers for creativity, innovation, and excellence in design and motion graphics.
My tenure at Wieden + Kennedy as an Art Director & Motion Designer has equipped me with the skills and expertise to drive impactful creative strategies and deliver exceptional client results. I am passionate about pushing creative boundaries and leveraging motion design to create memorable brand experiences that resonate with audiences.

As a Digital Design Consultant at JWT, I had the honor of collaborating with renowned clients such as Pepsi, Kurkure, Tropicana, Shell, and Tata Gluco Plus. In this role, I played a vital part in designing and producing integrated digital media campaigns, including application and microsite design, to boost brand engagement and awareness.

Key Responsibilities:
- Worked closely with clients and internal teams to understand project objectives and deliver creative solutions that met client expectations.
- Ensured that all projects maintained brand standards while incorporating feedback from clients, account teams, and creative teams to ensure alignment with brand guidelines and objectives.
- Displayed an unwavering commitment to excellence by consistently delivering projects on time and seeking innovative ways to improve project outcomes throughout the process.
- Contributed to the definition of new and innovative interactive experiences, leveraging emerging technologies and design trends to enhance user engagement and brand impact.

Achievements:
- Successfully executed integrated digital media campaigns for notable brands, resulting in increased brand visibility and engagement.
- Maintained brand consistency across various digital platforms, reinforcing brand identity and messaging.
- Received positive feedback from clients and internal stakeholders for delivering high-quality work on time and exceeding expectations.
- Played a key role in defining new interactive experiences, driving fresh results and expanding channels of engagement for clients.

My experience as a Digital Design Consultant at JWT has equipped me with the skills and expertise needed to drive successful digital campaigns and deliver impactful results for clients. I am passionate about pushing creative boundaries and leveraging digital design to create memorable brand experiences in the ever-evolving digital landscape.

Senior Art Director and Content Designer.

Clients: Pepsi, Gatorade, Spice Mobiles, Goodyear, MakeMyTrip.com

● Designed and produced various integrated digital media campaigns, including microsites design.
● Maintained brand standard for each project while incorporating feedback from the client, Account team, and Creative Director
● Executed deliverables on time and consistently found innovative ways to improve projects along the way
● Helped define new and innovative interactive experiences, yielding fresh results and new channels of engagement

Highlights:  
PEPSI: Crash the Pepsi IPL, Peptalk, Cricket World Cup and IPL 2015 campaigns.
GATORADE: GatoradeGonzo.com(Website and Digital Activties) and World Cup campaigns

Clients: Vodafone, Unitech, Gcube, Vivo, & Eyecandy films

Worked on interactive presentations for vodafone. Illustrated and art directed the animations used in the presentations. Designed user-friendly and user-centric web interfaces, layouts, web icons and graphic images using Photoshop, and Illustrator while providing a visually creative solution which improved the web application sites usability for end-users to use the site efficiently. Play a key role in the design and layout of several sites.

Worked for range of merchandising products for Letternote.
Developing concepts, graphics and layouts for product illustrations, company logos, and websites
Determining size and arrangement of illustrative material and copy, and font style and size
Preparing rough drafts of material based on an agreed brief
Reviewing final layouts and suggesting improvements if required

My first job <3. I learnt a lot during my time working here; Designing websites and logos for a wide variety of client projects.

Sumeet Kundhiya🇮🇳

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