United Kingdom

UX Design

UI/ Visual Design

Birmingham City University

Sundas Ilyas

Product Designer

Usability Testing

Communication

Collaboration

Problem-solving

Time management

Empathy

Team player

Presentation skills

User research

Adobe Illustrator

Adobe Photoshop

Adobe XD

Asana

Balsamiq

ChatGPT

Figma

HTML

Critical-thinking

Accessibility

Prototyping

Qualitative research

•Led end-to-end UX/UI design across multiple client projects, delivering onboarding flows, dashboards, and web/mobile experiences for diverse industries.

•Managed client relationships, including requirement gathering, design reviews, feedback cycles, and ensuring delivery aligned with client expectations and timelines.

•Collaborated with cross-functional teams (product owners, developers, PMs) to translate business goals into clear design solutions.

•Assist the professor with hands-on sessions focused on human-centered design, helping students understand and apply user-centric principles in real-world scenarios. 

•Provide dedicated support during practical classes by guiding students through Figma and other design tools, enhancing their ability to create effective wireframes, prototypes, and user journeys.

•Redesigned key application modules to enhance usability, accessibility, and visual design, significantly boosting overall user satisfaction.

•Developed and maintained scalable design systems, ensuring consistency and alignment across multiple products following WellSky’s acquisition.

•Conducted usability testing and accessibility evaluations, shaping informed design decisions that improved product quality and regulatory compliance.

• Revamped the internal employee portal and multiple associated modules to improve user experience and uplift the interface, leading to a notable 3% increase in engagement. 

• Designed customized workflows of a bot, significantly reducing response times and elevating the user experience, ultimately improving the efficiency of employee query resolution.

• Efficiently supported employees by addressing queries and issues through the live system using a robust query management system. Coordinated smoothly with vendors to ensure prompt and effective IT support.

• Revolutionized the procurement process by removing the paper-based approach, implementing a strategic redesign of critical features that elevated user efficiency by 30%, streamlining workflows, and enhancing overall usability based on user feedback and usability testing.

• Reduced development time by 20% through the implementation of a design system, ensuring a consistent and cohesive user interface across the application.
• Strategized design workflows through the application of Jira tool and agile methodologies, resulting in increased task visibility and project efficiency, ensuring seamless coordination, improved communication, and timely project deliveries.

• Optimized the company’s website user experience by implementing AB testing strategies, resulting in a 10% increase in click-through rate and informed data-driven design decisions for enhanced user engagement.

• Revamped web application with team, resulting in a 100% improvement in user engagement
and a more intuitive user experience.

• Established and upheld a robust design system with fellow designer, ensuring increase in design consistency across projects and improved brand coherence.

• Coordinated task management using Asana, achieving a significant increase in project organization
and streamlined collaboration.

• Enhanced the brand's online presence with visually captivating social media artworks, resulting in a 20% increase in user engagement and heightened brand visibility.

• Established and enforced brand standards and procedures, ensuring 100% brand-appropriate campaigns across multiple cities, fostering a cohesive brand image and driving a significant increase in overall campaign effectiveness.

• Improved user satisfaction and interaction by implementing design enhancements on webpages and customer portals, contributing to a 25% increase in overall customer experience ratings.

• Achieved expertise in crafting compelling designs for both fictional and non-fictional book covers, leading to a 15% enhancement in visual storytelling and increased competitiveness in the market.

• Designed engaging social media posts, fostering a 20% increase in user engagement and brand visibility across digital platforms.

•Crafted visually appealing web pages for author’s book, resulting in a 15% improvement in online presence and increased author visibility.

Sundas Ilyas🇬🇧

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