

Owner / Partner at Heart & Soul Collective
Owner / Partner at Heart & Soul Collective
Sundy is a design executive with over 25 years of leadership in service design, UX research, experience design, and strategy.
Sundy has expertise in studying people to develop insights that inform a product design vision to address core user needs, OKRs, process complexities, and critical business challenges.
Sundy has helped launch startups, paving the way for innovation and unique business offerings to augment the current context. She has also successfully set up design studios in New York City, Washington, DC, and Atlanta, GA. Her design leadership background and understanding of business operations and strategy have positioned Sundy in a vital leadership role in the world’s largest and most successful companies.
As Managing Director at JPMorgan Chase, Sundy led the UX research practice for connected commerce, focusing on innovation in payments, travel, shopping, offers, points & rewards, and alternative lending products. Under her leadership, the team identified new market opportunities and helped to protect customers from frauds and scams in one of the country's largest financial institutions.
As managing director at Accenture, Sundy led the regional design practice at Fjord.
“Sundy is really approachable and easy-going. She gave me some suggestions on my resume and portfolio and how to gain the first industry experience. She is so professional and passionate.”
“I had such a great conversation with Sundy! She is very hands-on and knowledgeable in UXR. She gave great feedback, and I left with actionable insights. Def looking forward to reconnecting again!”
“Sundy was genuine, kind, patient, and insightful throughout our conversation, and her responses kept convincing me she’s one of the models I’d love to grow towards. I appreciate Sundy sharing insights about the Atlanta-based Accenture Studio culture and one of the most recent R&D challenges they tackled.”