Sweta Shah🇺🇸
Senior Designer/ Art Director
About Sweta Shah
Senior Designer/ Art Director
I’m an Art Director and Senior Graphic Designer with 15+ years of experience shaping brands, campaigns, and retail experiences, from licensed NBA, MLB, NHL, and NFL products to statewide lottery campaigns, nonprofit identities, and consumer packaging. Most recently, I spent 4.5 years as a contract designer leading multi-channel creative for Illinois Lottery, including billboard and video campaigns and an award-winning newsletter.
My work sits where big ideas meet careful execution: turning a loose brief into a concept with a clear point of view, then carrying it across every touchpoint.
I’ve lived the realities of a modern creative career: freelancing since 2004, a long-term contract role, and re-entering the job market. I began teaching as a volunteer art teacher with Akanksha Foundation, a Teach For India affiliate. I’m an extrovert who thrives on meeting new people and turning a first conversation into a real creative relationship.
I mentor on:
Creative direction and strong ideas Brand, packaging, and experiential design Contract work, freelancing, and job transitions Portfolios and networking with purpose Working within brand guidelines without losing your voice
If you’re stuck, switching paths, or ready to push your work further, I’d love to connect.
Expertise
Sessions with Sweta Shah
- General Mentorship Session (30 min)