Pakistan

Digital Marketing

Master of Business Administration (MBA)

syed furqan

Performance Marketing Manager

Analytical skills

Campaign execution & analysis

Facebook Ads

Google Ads

Google Data Studio

LinkedIn Ads

Google Analytics

PowerBI

Key Client Exposure:

Oaks, MatchBox Matrimonial.
•Handled Paid media planning and media buying in the above mentioned accounts, along with digital media strategies and execution.
•Derived maximum sales through all Paid campaigns.
•Data collection, analysis and reporting.
• Worked closely with Google, YouTube, Facebook & Instagram in identifying new digital media opportunities and creative executions.
•Analyze web metrics to provide campaign effectiveness and recommend optimization to improve performance.

Key Client Exposure:
Philips AVENT Pakistan, Nashpati & Score line.
•Handled media planning and buying activity in the above mentioned accounts, along with digital media strategies and execution. 
•Execution of digital media strategies and plans (Trafficking)
•Keep a close watch on competitor activities on all media, focusing more on Digital
•Derived strategies that are from a holistic media perspective 
•Data collection, analysis and reporting
•Worked closely with Google, YouTube, Yahoo, Facebook, Instagram & Twitter in identifying new digital media opportunities and creative executions
•Analyze web metrics to provide campaign effectiveness reports to clients and recommend optimization to improve performance
•Demonstrate understanding of 3rd party research methodology and how data can be used to shape client conversations
•Deliver innovative, business - building digital recommendations and identifying those with benefit and application to the client's business objectives.

•Planning & Executing Paid Campaigns on Google & Social media.
•Planning, Designing & Executing Social Media content and its optimization.
•Generate traffic through Social Media Platform.
•Monitoring paid campaign performance and its productivity.
•Controlling: Respond to comments, reply to each message and maintaining response time on all social media platform.
•Reporting analysis and measurement.
•Actively share content on online communities to boost awareness
•Highlighting areas of improvement, devise action plans to bring the change & implement it.
•Creating and Executing Recruitment ads on US free sites and other sites like ZipRecruiter, Craigslist.

Core responsibilities include: 
•Execute all PPC plans, including Google Adwords,  Bing,  Facebook & LinkedIn.
•Monitored campaign performance in terms of CTR and Conversion rates.
•Assessed social media marketing strategies to determine rate of return. Identify and tap new channels and markets to optimize ROI.
•Maintain Tracking Report to analyze Campaigns Performance. 
•Actively researching new approaches to improve PPC/SMM campaigns.
•Provide in-depth analysis of campaign performance with actionable insights.
•Identify & report key performance indicators and opportunities.

•Prepare LIFE / Health insurance proposals for new clients based on their requirement
•Arrange meeting with clients for discussions life insurance plan.
•Pitch new customers for life plan.
•Worked with Summit Bank, Thal Engineering & Medicam

•Prepare fixed point charts
•Worked on media plan for Shaan Food Taest Salt
•Suggest TAGLINES FOR event Conduct by PSO karate championship
•Worked with creative team for new ideas for Shaan Food new campaign

syed furqan🇵🇰

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