Hungary

Product Design

Graphic Design

UX Design

UI/ Visual Design

Branding and Identity Design

Branding

Interaction Design

Szabó Mátyás

Brand and product designer

Public Speaking

Communication

Problem-solving

Critical-thinking

Empathy

Presentation skills

Project management

Negotiation

Brand strategy

Figma

Adobe Creative Suite

Sketch

As a freelancer, I primarily collaborated with small and medium-sized Hungarian businesses, providing end-to-end support in brand building and digital product design. I was responsible for defining brand positioning, creating brand guidelines, and crafting compelling brand stories. I conducted user research through interviews, surveys, and competitor analysis to inform design decisions. My work included designing wireframes, prototypes, and high-fidelity user interfaces to ensure a seamless user experience across digital products. I facilitated branding and design workshops to align stakeholders and gather valuable insights. Additionally, I developed visual identities by creating logos, key visuals, and typography, and worked on user experience optimization through user journey mapping, interaction design, and usability testing. My comprehensive approach helped businesses establish strong brand identities and engaging digital products.

I worked on campaigns for various TV shows and series, from the initial brainstorming phase to final design execution. My role involved leading and participating in photoshoots, ensuring that the visual content aligned with the overall campaign vision. I also coordinated the work of different visual departments to achieve a cohesive and impactful outcome for each campaign.

At the advertising agency, I was responsible for designing and executing online and social media campaigns for both Hungarian and international brands. My tasks included the graphic design of microsites, social media campaigns, key visuals, and concept development. Additionally, I maintained close communication with developers to ensure seamless project execution. I also led and mentored a team of 2-3 graphic designers.

I was responsible for introducing the city's new branding and ensuring its consistent application across various communication materials. I closely collaborated with different city institutions, such as the theater and cinema, to design and implement creative and cohesive materials that aligned with the new brand identity. The successful rollout of the new branding significantly contributed to establishing a modern and attractive image for the city.

Mentorship Session

Szabó Mátyás🇭🇺

About Szabó Mátyás

Expertise

Sessions with Szabó Mátyás