Thailand

Generalist Product Management

Mahidol University

Zaifa Thananat

Mentor (Product Management)

Product strategy

Collaboration

Problem-solving

Time management

Critical-thinking

Campaign execution & analysis

WordPress

Adobe XD

Amplitude

ChatGPT

Figma

Miro

Mixpanel

Notion

MongoDB

PostgreSQL

- Enhancing community interaction and professional development as a community's Core Team Member. Focused on gathering and analyzing data for better community engagement, securing event sponsorships, and driving initiatives that help members connect and grow professionally.

- Launched a Product Mentor program to bridge the gap between aspiring and experienced product managers. This program offers free 30-minute mentorship calls aimed at providing actionable insights and advice, thereby fostering skill development and knowledge enhancement in the field of product management.

- Designed and developed the organization's website, pmcorner.org. Established a cohesive design system to ensure a consistent user experience, and utilized WordPress for efficient and scalable site development.

- Igniting passion in over 100+ sessions at BobaTalks as a Product Management mentor, guiding mentees through career transitions and self-discovery. Empowering aspiring tech and business enthusiasts to unlock their potential in the ever-evolving tech space.

- Executing a transformative product strategy, catalyzing a remarkable uplift in core metrics. This strategic shift led to a 26% surge in user conversion from signup to activation, a 2.5-fold increase in monthly active users, and a staggering 19.8x growth in monthly assessments, marking a significant milestone in the Jackett app's user engagement.

- Curating and managing a comprehensive, forward-looking product roadmap with a keen emphasis on enhancing app engagement and bolstering user retention. This role necessitated deep, synergistic collaboration across various departments, ensuring that our solutions not only met but exceeded user expectations, consistently delivering exceptional value.

- Lead the development and experimentation of key features, centering on enhancing user engagement. Integrating extensive user research with precise product specifications, driving effective cross-functional team execution, achieving a 14% increase in user activation and a 15% boost in engagement metrics, all within two months following the launch of the Jackett app.

- Owned the product roadmap with a focus on cross-departmental collaboration and effective communication. Working alongside Engineering and UX/UI teams, balancing technical and user experience considerations, ensuring smooth and agile project progression. This approach not only streamlined processes but also fostered a culture of teamwork and efficiency, aligning closely with company objectives.

- Directed the company's financial strategy, saving 20% in operating costs via an automated inventory management system. Executed comprehensive financial projections and cost control strategies, resulting in a 15% increase in profitability margins.

- Drove business expansion efforts, identifying and capitalizing on new market opportunities. This led to an increase in revenue streams and a significant enhancement of the company’s market footprint in the competitive Bangkok snack industry.

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