Israel

Growth Product Management

Business driven product leadership (PM308)

Professional Product Manager

B.A.

Tanya Rofman

Fractional Product Manager and Web Design & Build

Newsletter writing

Prototyping

Communication

Collaboration

Problem-solving

Time management

Empathy

Organisation skills

Presentation skills

Leadership

Project management

Analytical skills

Blog writing

Conversion optimisation

Market research

User research

Product roadmap

Salesforce

Trello

Typeform

UserTesting

Adobe XD

Asana

Figma

HubSpot

Intercom

Miro

Mixpanel

Confluence

Google Analytics

SEMrush

Zendesk

Lead the development of a new technology platform for land and sea transportation that integrates with the inventory of all global travel tickets in Travelier.

- Conducted a discovery across Travelier's subsidiaries and market research, each with unique regional solutions
- Orchestrated the creation and definition of a unified API, enabling seamless shared inventory access
- Crafted a B2B-ready product primed for scalable growth

- Led the product and development of a web-based social engagement platform that builds online communities around digital content for over 800 publishers with over 8M DAU.
- I established and implemented effective processes that fostered trust and healthy cooperation between different stakeholders within the company.

Led the growth team, responsible for a successful launch of a number of innovative products, such as community feed and interactive polls, resulting in a 10% revenue increase and boosting engagement by 15%.

- Led the research and development of a blockchain cybersecurity platform for custodial services and exchanges.
- Analyzed user feedback and behavioral insights through surveys and interviews.
- Documented requirements for a mobile app for end users and a guardian admin system to monitor crypto transactions.

Managed the development of mobile SDKs and backend services for 3rd party integrations with the Kin Blockchain that reached 1.5M daily transactions and 100K users within three months of launch.

Kik was an instant messaging mobile app with rich-video capabilities (integration from Rounds).

-  Led the launch of mobile features in Kik's messenger app, driving a 17% increase in user engagement and growing DAU from 9M to 15M.
- As a member of the Kin Core team, I participated in and managed the Kin ICO process, which raised $100M in Kin crypto tokens.

- As a QA Lead, I planned and executed testing strategies for Rounds' mobile products, contributing to their success with 200K daily downloads and a user base of 3.5M DAU.
- As a Project Manager during Kik's acquisition of Rounds, I integrated video and audio chat functionality into Kik's messenger application, ensuring a successful outcome.

Managed a solution testing team responsible for building an innovative mobile app for video/audio conferences, collaborating with SQA managers worldwide for a successful launch.

- As a member of the Solution Testing Team, I defined STR/STD and executed manual and automated tests following product and design requirements.
- I identified, tracked, and documented issues via JIRA and focused on performance and load tests.

Managed a team of five credit insurance analysts that evaluated companies based on their financial statements and other resources, in order to calculate credit risk rates and credit lines for international clients.

Tanya Rofman🇮🇱