United States

Bachelor of Science (B.S.)

✊🏿🏳️‍🌈 Diversity & Inclusion

Tara Butler

Director, Product Management

Stakeholder management

Collaboration

Problem-solving

Critical-thinking

Design systems

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

How to maintain trust, commitment, accountability deliver results while handling conflict

Avoiding common dysfunctions

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

Learn the career path and progression for product managers.

Product management career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

Tips on how to work and collaborate with engineers and developers.

Working with engineers

Best practices for documenting projects, epics, and stories

Writing product requirement documents

Acting VP role scaling strategy, people, and value across a $1B+ portfolio.
(Wunderman Thompson became VML)

Led the strategic direction of a multi-product portfolio, transforming legacy systems with AI and personalization—driving $1B+ contract renewal.

Built a high-performing product org from zero, hiring and mentoring 7+ PMs and launching playbooks and training programs that increased team efficiency and OKR success.

Drove portfolio prioritization and executive stakeholder alignment, translating 300+ stakeholder inputs into 5 focused roadmaps—boosting portfolio value by 54%.

Drove the strategic overhaul of a legacy mobile app—modernizing infrastructure, design, and functionality to align with evolving user needs and business goals.

Represented product at conferences and events, inspiring others around what's possible.

Designed and implemented the product operations foundation for a $46M+ enterprise portfolio—launching over 10 scalable systems and tools to improve delivery speed by 50%+.

Transformed planning cadences by integrating feedback loops and outcome-driven frameworks—enabling teams to confidently align roadmaps to company OKRs and improve transparency in performance reporting.

As voice of the customer I collaborated closely with the UX Design team in conducting interviews + creating wireframes and prototypes for a redesigned suite of tools.

Successes included leading vendor analysis of third party integrations for Business Intelligence, Content Creation, and Security solutions to determine best partnership fit and improving Agile practices + developing scalable processes and protocols for Design + Engineering teams to leverage.

I joined Salesfusion to be the voice of users, help drive the product direction, + improve product processes. I was accountable for guiding a range of projects through the product development cycle, from concept to launch, including campaign creation tools and analytics integrations. 

Successes included delivering a redesigned Email Builder tool that improved the time to build, improved product rollout quality by implementing usability testing practices that reduced reported bugs, and championing workplace wellness by creating a yoga program called Namaste Limber and leading monthly classes for coworkers.

Supported the CRM Solutions team in launching new initiatives, optimizing best-practices, and expanding the email marketing program within Moxie. Worked with solutions consultants in developing new CRM initiatives for clients through creating uses cases, process flows, wireframes, and prototypes. Evaluated customer business goals and collaborated with Data Platforms, Analytics, and Production to document requirements and processes.

Led requirement gathering sessions to uncover customer needs and pain points and translated them into user stories for feature development. Partnered with UX team on research including user interviews, design sessions, + usability testing. Created and maintained business requirements, user personas, user stories, prioritized product backlog, and led sprint planning sessions. 

Successes included delivering a admin tool for 5 agencies and 230+ client teams of global media agency that reduced work time by 2 weeks and resulted in ~7.4b of negotiated deals across multiple media channels, increased awareness of cross-departmental efforts by coordinating and hosting lunch and learns as the Innovation & Inclusion office lead, + completed two courses of Agile training.

Tara Butler🇺🇸

About Tara Butler

Expertise

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