Tara Daly🇺🇸

About Tara Daly

Founder at Trellis Marketing

Hi, I'm Tara, a product marketing leader and qualified coach with over 20 years of experience in the technology industry.

My experience spans leading high impact marketing campaigns at scaling start-ups, fortune 500, B2B and B2C as well as leading brand strategy for advertising agencies.

My approach to leadership is built on the fundamental belief that every team member brings their own exceptional talents to the table. Through careful observation and intentional development, I've guided numerous professionals to exceed their perceived limitations, resulting in accelerated career growth, delivery of award-winning campaigns and breakthrough market innovations.

I can help with: life vision and goals refining career goals marketing career coaching marketing, brand, content strategy product marketing mentoring (career and strategy)

Expertise

Sessions with Tara Daly

• Pivot to Product Marketing (50 min): Are you eager to break into product marketing? Join me to explore the essential skills and qualities that product marketing leaders prioritize when hiring top talent. Together, we will delve into the key attributes that make a candidate stand out in this competitive field. I will share practical strategies and actionable steps that you can take to enhance your chances of successfully transitioning into product marketing. By the end, you will feel more confident in your ability to pursue opportunities in product marketing and understand how to effectively position yourself as an ideal candidate. Don't miss this chance to gain clarity and direction in your career plan.
• Resume and Cover Letter Optimization (30 min): In this session, we will delve into the essential elements of crafting an impactful resume and cover letter tailored for Product Marketing Manager roles. Drawing from my extensive experience as a frequent hirer in this field, I will provide insights into what hiring leaders prioritize when selecting candidates. We will start by examining your existing resume and cover letter in conjunction with a relevant job listing to identify strengths and areas for improvement.
• 1:1 Mock Interview (45 min): Do you have an upcoming interview for a product marketing role that you're trying to prepare for? I'll help you prepare by conducting a mock interview with you, helping you to identify any weaknesses in your narrative and build confidence in advance of your interview.
• Product Marketing Coaching (30 min): This session is designed for first-time Product Marketing Managers or individuals reporting to non-Product Marketing leaders who are looking for support and guidance to enhance their product marketing expertise. We will explore practical, real-life projects you are currently engaged in, providing valuable insights and tailored advice to address your specific challenges. Additionally, we can delve into key product marketing theories and concepts, ensuring you are well-equipped to implement these strategies in your daily activities. This collaborative environment will foster your growth and confidence in navigating the complexities of product marketing, setting a solid foundation for your career.
• Product Marketing Consulting (55 min): A series focused on product marketing and go-to-market strategies. Whether you are launching a new product or seeking guidance on refining your GTM approach, this is the perfect opportunity to gain valuable insights. I will share a comprehensive framework that will serve as your roadmap, guiding you through the essential steps needed to create an effective GTM strategy. Together, we will collaborate on the foundational actions necessary for building a successful plan tailored to your unique product and market needs. This interactive session encourages open dialogue, allowing you to ask questions and receive personalized advice that leverages my expertise in marketing and product marketing. Get the product marketing support you need to propel your business forward, without the heavy overhead.

What mentees say

“Tara's guidance was incredible! She motivated me to rebrand myself and enhance my resume while emphasizing the importance of continuous skill development. I highly recommend booking her—my experience exceeded expectations!”

“Tara's an AMAZING mentor! She asks thoughtful questions that guide you to what you actually want—then offers advice that's both relevant and rooted in deep experience. I especially appreciated her decision-making approach: prioritizing and reverse-engineering. I learned so much from our session—startup vs. big company, PMM vs. PM, and how to approach GTM strategy.”

“To highlight what specific work I do and elaborate my portfolio , and study more from product school.”