Brazil

Product Design

UX Design

UI/ Visual Design

Customer Experience (CX)

Graduação

✊🏿🏳️‍🌈 Diversity & Inclusion

Thais Harumi 🏳️‍🌈

Specialist Product Designer

Usability Testing

Prototyping

Communication

Problem-solving

Critical-thinking

Team player

Stakeholder management

Design systems

Adobe Photoshop

Adobe XD

Figma

Currently, I provide mentorship to approximately 50 product designers working on 40 Credit Card products. I closely follow the development of each product journey set to launch on the bank's application, guiding the team in making decisions regarding discovery, solution hypotheses, UX, and offering instruction on Figma and Design System.

I was the designer responsible for cross-channel experiences, with a focus on Credit Card products within the Itaú app, Itaú Cartões, and Iti Itaú.

I provided support to other designers across different squads and Working Groups, and conducted design workshops and critiques with the team.

I monitored product developments in collaboration with Design Specialists, Coordinators, Managers, and Design Superintendents of the bank.

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I worked as a designer in the Iti app, specifically in the Credit Card tribe.

• Engaged in the entire design process, from the discovery of new products;

•Served as an ambassador for the Itaú Design Language and Itaú Design System;

• Participated in the organization of the Itaú Design Week 2022.

• Focused on data-driven approaches, generating insights, problem-solving, and crafting solutions for the best product experience, collaborating daily with PM, Tech Lead, and GPM.

• Conducted dynamics, workshops, and critiques with the design team.

• Communicated with the design, business, and technology teams, including the bank's superintendence and directorate, presenting and advocating for the design culture;

• Created journeys and high-fidelity prototypes (Figma) for Android and iOS;

• Collaborated on the new Itaú Design System;

• Worked with developers throughout refinement, planning, review, and delivery of the final interfaces to ensure pixel perfection;

• Collaborated with the UX Research team on research activities;

• Collaborated with the UX Writer.

Utilized agile methodologies such as sprint, kanban, and scrum.

It is the first subscription-based savings fintech in Brazil.

• I was responsible for the interface/UI design of the website, conversion landing pages, and app dashboard, as well as the overall user experience. I oversaw the UX Research, UX Writing, and Discovery processes.

• Involved since the first MVP, contributing to the conception and creation of the digital product.

• Collaborated with the Product Manager in research, interviews, insight generation, data analysis, problem-solving, and solutions for the best product experience, using UX Design tools and considering the match between usability and business.

• Created navigation flows/journeys, as well as information architecture and mind maps, focusing on the best user experience.

• Developed low and high-fidelity prototypes (Adobe XD, Figma, Zeplin), interfaces for web apps (mobile and desktop), and apps (Android and iOS).

• Established a Design System.

• Worked with developers from refinement and planning to review and delivery of final interfaces to ensure pixel perfection.

• Ensured consistency between branding, visual identity, and product, aligning brand and positioning.

• Oversaw the creative area, collaborating with copywriters and social media.

• Created advertising materials (Adobe Photoshop, Illustrator, InDesign).

• Utilized agile methodologies such as sprint, kanban, and scrum.

Designer for the leading technology multinational in digital infrastructure in Latin America.  Responsible for the UX/UI of landing pages and digital products for the group's companies.

Also involved in all aspects of visual design, branding, and social media.

I worked as a graphic designer, creating advertising campaigns, informational materials, social media posts, campaigns and key visuals for brazilian brands.

Developed significant projects for major clients, including:

• Anhembi Morumbi (Brazil)
• Banco BDMG (Brazil)
• Fasa Fibra Ótica (Brazil)
• OMID Solutions (Brazil)
• Data Center Consultores (Costa Rica)
• NXTP.Labs (Brazil and Argentina)
• ABordin Consultores (Brazil)

Thais Harumi 🏳️‍🌈🇧🇷

About Thais Harumi

Expertise

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