Brazil

Graphic Design

Multimedia Design

Content Design

Customer Experience (CX)

Digital Marketing

Content Marketing

Product Marketing

Thiago Martins

Pardot Consultant

TopMate

Communication

Problem-solving

Critical-thinking

Empathy

Team player

Analytical skills

Branding

Campaign execution & analysis

Content creation

Email marketing

Budget management

Marketing strategy

Video editing

Video marketing

Salesforce

SurveyMonkey

Youtube

Adobe Illustrator

Adobe Photoshop

Asana

Canva

ChatGPT

Crazy Egg

Google Ads

Hotjar

HubSpot

Jira

LinkedIn Ads

Adobe Creative Suite

Adobe After Effects

Confluence

Google Analytics

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Responsible for managing the Marketing Automation & Email Management:, overseeing the optimization of Pardot (Account Engagement) for scoring, Engagement Studio, and all email campaigns. Cooperation with content and creative teams to align campaign goals and support the technical execution of virtual events (forms, data capture, email nurture). Support the Salesforce campaign management team (including integration, nomenclature, and UTM Tags). This role also includes GDPR compliance, and analyzing performance metrics to provide data-driven insights.

Lead Pardot implementations, involved across the entire project lifecycle, including presales and discovery. Work with clients to further maximize their usage of Pardot, acting as a trusted source of knowledge to advise clients in line with Pardot best practice and its growing number of capabilities to ultimately build a vision for their Pardot usage roadmap.

Responsible for delivering marketing automation implantation on-time and according to stakeholders and subject matter experts’ expectations and requirements. Cooperation with teams involved in the campaign and content creation, CRM and other digital marketing initiatives. Support the marketers in the communication campaigns (from the plan setup, deployment, execution and analysis). Responsible for Marketing Automation tools guidance, governance, training and database customer consistency. Support tools integration across company’s systems and 3rd party tools integrations for demand generation initiatives (Marketing tool and Salesforce).

Thiago Martins🇧🇷