

Senior Researcher at Gojek
Senior Researcher at Gojek
Hi I'm Tiffany, I have 5+ years experience as a researcher, experienced both in quantitative and qualitative methods. I work with various teams and stakeholders, providing insights and recommendations on marketing, branding, and product strategies, for both Indonesia & International user.
I also have strong analytical skills through my previous roles as a marketing intelligence. I have experience in designing and conducting surveys, FGDs, IDIs, competitive intelligence, and mystery shopping, as well as monitoring and analyzing marketing (+ product) metrics and data. I am passionate about understanding customer behavior and needs (through behavioral economics!), and delivering impactful solutions.
I can help you with: General Research Execution Advice Communication with stakeholders Resume reviews Consultation on how to create an interesting presentation deck + data visualization
“Insightful discussion; she gave me practical tips for user research.”
“I had a fantastic conversation with Tiffany . She clearly explained some key differences between UX research in academia and industry, shared valuable industry insights, and patiently answered all my questions. Her expertise and approachable nature made the session both informative and enjoyable. Highly recommend her as a mentor!”
“She is so kind, friendly, and open-minded. I asked her to give me some comments/thoughts on my resume, and I found all the reviews really valuable. Also she shared with me a lot of good-to-know based on her own research career, that was absolutely helpful to me. Thank you so much, Tiffany!”