United States

UX Design

Service Design

Product Design

UX Research

Data Analysis

Bachelor of Arts

Tom deBruyn

Senior Product Designer

Quantitative research

Product strategy

Qualitative research

Communication

Problem-solving

Empathy

Advanced data analytics

Business intelligence

Data visualisation

Design systems

Human computer interaction

User research

Pandas

Python

Webflow

ChatGPT

D3.js

Figma

Jupyter Notebook

Matplotlib

Miro

PowerBI

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Tips on how to work and collaborate with designers.

Working with designers

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Ways and resources to improve your design skills.

Improving design skills

How to think about design career paths and what progression looks like for designers?

Design career path

I create the data visualization design system for fleet vehicle software. We serve business customers with Telematics, analytics solutions, dashboards and reports about fleet driver behaviors, predictive maintenance, and total cost of ownership. 

I define the visual language for information design that turns connected vehicle data into useful insights at scale. The visual language patterns improve accessibility, brand consistency, and information clarity. They are set in Figma and Storybook with our development partners for a design to production flow.

Lead research and design for BlueCruise (ADAS) data analytics product line.
Designed enterprise-wide knowledge management system for sharing collections of research, analytics findings. With a focus on designing AI features for the people using the system to summarize institutional knowledge.
Designs AI Analytics assistant applications using NL2SQL, RAG technologies.
Leads product design for geospatial analytics tools product line.
Lead design thinking work to aide business transformation of data product portfolio. Lead discovery effort to build a business demand visibility tool. 
Created cutting edge analytic products for ADAS features, combining map layers and various databases to evaluate feature usage and performance.
Designed UI tool for Data Scientists to save analytic work.
Created gamification campaign concept that was launched to customers to help drive engagement, and designed challenges and rewards to put the power of data in the hands of our customers.

Planned and supported Ford’s first ever global innovation hackathon where over 100 teams competed across three challenges of strategic importance.
Led teams through Design Sprint workshops.
Created tools for workshop facilitation, as well as marketing and communications collateral.

Lead design across entire product as the sole designer for enterprise health information company
Created, maintained and documented design component libraries for multiple clients
Lead associate designers through UX/UI design challenges
Kicked off a design system for a top 15 Fortune/IBM Watson ranked Healthcare company.

Led contextual inquiry and findings synthesis
Conducted heuristic analysis and user interviews
Provided feature recommendations based on competitive analysis
Participated in and documented product strategy workshops
Created journey maps
Designed wireframes, UI, interactions for mobile and desktop solutions.
Conducted Google Analytics research to target new business for the firm

Minneapolis Institute of Art
Interviewed and surveyed museum visitors
Designed and animated an interactive map
Envisioned delightful concept allowing visitors to feel closer to art
Evaluated technology options to achieve user goals for a low cost

Structural
Interviewed users and facilitated a card sorting activity to determine informational hierarchy
Wrote surveys that distilled user values across demographics
Performed Kano analysis to prioritize feature development
Sketched feature cards of new features for evaluation
Created high fidelity interactive prototypes of new features

Lifetime Fitness
Performed heuristic analysis on new member sales flow
Facilitated and directed remote and in-person usability testing
Created a recommendations report with annotated wireframes

Other Clients:  3M (Multi-touchpoint design strategy), Check and Connect (Contextual Research and existing tool refinement), GiftBomb (New feature analysis, development scoping and wireframes)

Delivered fast service and client satisfaction
Built loyal​ client relationships
Photographed real estate, retouched photographs

I have assisted on shoots for GE, Target, Excel Energy, Polaris, Minnesota Timberwolves/Lynx, Land O' Lakes, Accent Homes to name a few.

Proficient in Capture One, Lightroom, Photoshop, InDesign. Canon, Nikon, Fuji and Sony cameras with some experience in medium format.  I know Norman, Elinchrom, Profoto and Speedotron lights and a growing list of lights/light modifiers. I am learning motion lights, have worked with kinoflo lights and hotlights in the past.

Experienced with both studio and on location situations.  I am aware of how to behave in delicate situations, am not afraid to ask questions to ensure the job is done right the first time.

Spoke with clarity while ​troubleshooting life-critical medical equipment over the phone
Sold customers on new​ medical equipment to align with new business model

Called prospects over the phone and closed new business
Managed relationships with CRM software

Planned campus events for student body
Designed promotional fliers

Designed the layout of a discussion curriculum booklet 
Organized large events requiring structure and attention to detail 
Planned and facilitated small group meetings
Presented teaching to large groups

Interviewed workers about work processes
Recorded screens and interactions for all freight carrier softwares 
Created screen flow and process documentation for shipping department
Wrote an instruction manual for future workers

Tom deBruyn🇺🇸