

Director Brand & Marketing at Gini
Director Brand & Marketing at Gini
Director Brand & Marketing at Gini, where I lead brand and growth for photo payment in the apps of Germany's largest banks – and build the AI agents that now run much of our go-to-market. Before that, I co-founded the AR start-up eyecandylab (Techstars 2018, acquired by Accedo) and ran my own digital brand agency for six years. Trained IT specialist with a B.A. in Media Management.
I'm happy to help if you're growing into a marketing or leadership role, changing careers, leading a team for the first time, or building a company.
Bring a complex marketing challenge – a positioning that won't land, stakeholders pulling in different directions, too few people for too many goals – and we'll untangle it together. I'm convinced brand is the one advantage AI can't copy: when everyone can produce the same content, trust and a clear identity decide who gets chosen – especially in B2B.
And if AI feels overwhelming, or your team is stuck between hype and real use, I'll share what works in day-to-day marketing, and what doesn't. You'll leave with at least one practical next step.