Nigeria

Digital Marketing

Growth Hacking

Product Marketing

Higher National Diploma

Tony Udomiaye

Marketing Specialist

Communication

Problem-solving

Brand strategy

Marketing strategy

Canva

ChatGPT

Facebook Ads

Google Ads

Instagram Ads

LinkedIn Ads

Mixpanel

Hibob

Optimized Campaign Performance: Spearheaded a comprehensive Google Ads account restructure, resulting in a 25% reduction in Cost Per Acquisition (CPA) and a 30% increase in conversion rates across all active campaigns within three months.

Budget Management: Successfully managed and optimized a digital marketing budget of £1,100,000 annually, reallocating resources to high-performing campaigns, which led to a 40% improvement in Return on Ad Spend (ROAS).

Strategic Campaign Development: Developed and executed multi-channel acquisition strategies across Google Ads, Meta Ads, and programmatic platforms, increasing lead generation by 35% and contributing to a 20% year-over-year revenue growth.

Website update, which led to a 136% increase in organic traffic in the First Week
Managed CRM Construction event that led to 56 MQLs 
Reduced unwanted content on the website, resulting in a 30% increase in loading speed and optimization on mobile

I successfully led a campaign that had an impressive 35% open rate. By implementing branding, web design, and online campaigns such as paid search and email, I increased lead generation by 42%. Additionally, I executed marketing campaigns for the company's Data Migration solutions, which included creating a CRM Data Migration Ebook and Landing Page. These efforts resulted in significant growth in lead acquisition. Furthermore, I managed to increase lead flow by 42% while also decreasing the cost per lead.

As a Global Digital Marketing Manager with 8 years of experience building and implementing strategies focused on content-driven SEO, email marketing, and Adwords largely for small to medium-sized eCommerce sites. Led small to medium teams to achieve sales and traffic increases of up to 68% within 6 months.

Recruited over 2000 Drivers into the Moove Driver acquisition funnel using social media ads & Eskimi Programmatic ads reducing Driver acquisition costs (CAC) from $75 -to $10 per driver, Increasing online sign-up conversion from 7% to 21% Working with a 15m USD Budget per annum

Deployed Freshdesk, Freshchat & Confluence in collaboration with the Product management team for Moove SSA  saved the company over $2,000 annually

Administered all business marketing operations and advertisement campaigns that eventually generated an increase in web traffic in 4 months

Launched the new website (www.moove.io), increasing visits by 55%, new visitors by 81% and visits originating from organic by 5%

Developed and executed major Facebook, Twitter, YouTube and web campaigns within the budget and scope of online objectives.

Launched a user-generated campaign that received almost 200 entries on its first day.

Improved brand awareness from 13% to 38%

Oversaw websites, landing pages and marketing campaigns for 13 cities where Moove operates

Developed direct mail pieces with an average of 2.7% response over 6 months

I mentored over 1000 mentees in Digital marketing and help them secure their dream jobs.

Received the award of Top 1% mentor 3 times in a row.

provide constant feedback, share advice, and give insights into the Digital Marketing Industry.

share knowledge, give advice and vital feedback to enable start-up or growth of businesses.

Lead Moove Africa's Digital Marketing strategy across Sub-Saharan Africa - Nigeria, Ghana, South Africa. Drive growth through story-telling with audience-focused digital marketing to deliver Moove’s strategic priorities.

Successfully established community engagement through content marketing, which resulted in quick growth with a 35% engagement rate.

Created effective content strategy with high engagement and user retention rate.

Created a social paid strategy, which included high-performing campaigns with 5% CTR.

Took over the management of PPC campaigns, increasing ROI from £7k to £12k

Conducted A/B testing on paid Facebook ad campaigns, boosting conversion by 70%

Built a database of 5k emails by creating a downloadable e-book

Developed clear CTA’s on all website and social media copy, delivering a 50% uplift in leads

Generated 3,000 leads and converted 40% into high-value sales

Grew Mobile app download using Eskimi DSP / Programmatic Advertising
Grew Sales of Treepz Travel Tickets by 35% using PPC ads
Grew active users on the platform one-signal in-app notification service
Grew revenue month on month by 45%

- Signed up Over 1000 new members in the month of March 2021 to the Vault savings plan via Digital Marketing and scored over $200,000 in deposits using Eskimi DSP / Programmatic Advertising 

- Built a marketing team
- Built a partner marketing channel
- Cut Marketing Spend by 70%
- Consistently grew members on the platform MoM by 30%
- Co-designed referral system with the Product team 
- Co-designed Lending platform

Develop and tactically execute online customer acquisition strategies and campaigns for our client’s products

Drive and execute paid campaigns across major social platforms (Facebook, Instagram, LinkedIn, etc.)

Train and provide strategic consulting to client teams

Provide ongoing management and optimization of these campaigns with a heavy emphasis on tracking and reporting

Coordinate appropriately across other channels to ensure smooth integration of online advertising into our client’s overall growth strategy

Lead customer experience testing and optimizations throughout the customer journey (ad creative, ad placement, landing page experience, conversion forms, post-conversion relationship, A/B and multivariate testing, etc)

Work closely with client's managers to help drive success in meeting their goals and partner with the cross-channel leads for integrated campaign program development

Work with stakeholders across Farmcrowdy Group to build out site experiences, interactions, and tools - inclusive of Sales, Product, Customer Support, and Engineering.

Generated N500m in revenue over the course of 3 days - 500% incremental and N9.1m in 1 day COVID-19 Domestic Flight Tickets sales (Go-down-low Event) using Eskimi DSP / Programmatic Advertising.

Reduced unnecessary marketing expenses by 73%.

Worked on the development and implementation of a new digital marketing strategy to increase sales and brand awareness - increased sales by 5% MoM during COVID-19

Designed Data Analytics dashboard that displays competitive analytics, competitor insights, daily keyword rankings, daily website performance report and daily marketing performance report

Created and managed annual promotional budgets, produced the online newsletter, and monitored and analyzed digital content.

SEO Optimization for all digital assets

Evaluated all digital marketing campaigns, completed weekly reports, and pro-actively participated in team meetings with Managers and Executives.

Recruited, trained, and supervised multiple Marketing innovations increasing open rates for our campaigns, increased engagement on social media.

Skills: Marketing · Social Media · E-Commerce · Social Media Marketing · Go-to-Market Strategy · Google Analytics · Google Ads · Customer Acquisition · Conversion Optimization · Customer Acquisition Strategies · Display Advertising · International Marketing · Multi-Channel Marketing · Marketing Strategy · Facebook Marketing · Digital Marketing · Social Media Optimization (SMO)

•	Secured a $306,000 USD deal through Targeted Marketing for the Sales Team of Laplace Technologies Limited
•	Responsible for Oracle Smile communications SBC Solution and Revenue design.
•	Perform routine engagement with regular and seasonal customers
•	Present new products and services and enhance existing relationships via email and social Campaigns.
•	Improved brand awareness from 13% to 38%
•	Decreased CPC of $100 plus to below $50
•	Track and record activity on accounts and help to close deals to meet set targets. 
•	Conducting research to identify new markets and customer needs.

•	Develop and manage web presence, including Facebook account and other social media business accounts.
•	Launched www.mowainformationsystems.com version 2.0 in June 2017
•	Assist team managers to intensify sales via training on sales methods. Generate action plans to enhance performance and productive capacity of underperforming personnel.
•	Integrated social learnings to sales and project managers for increased efficiency
•	Created social paid strategy, which included high performing campaigns with 5% CTR.

•	IBM QRADAR SIEM Certified
•	Cisco Meraki and MX (cloud controlled WiFi, routeing, and security) Procurement and Implementation ($29,000)- Inlaks Limited
•	Trend Micro Deep Security Implementation (Inlaks limited)
•	Retina Access control and security ( inlaks Limited)
•	Untangle Firewall Implementation and Support ($7000)

Lead the Digital Analytics Insights and Monitoring for APC Gubernatorial Candidate Babajide Olusola Sanwo-olu.

Executed 30+ digital marketing campaigns across multiple channels with high quality and no incidents.


Helped to drive the creation and successful implementation of a new blog and website for Babajide Olusola Sanwo-olu, APC Gubernatorial Candidate.

Leveraged powerful SEM management technology to aggressively expand existing business.

Conducted conversion latency analysis and created latency projection model which provided key insights to the customer value calculation and attribution.

Determined key performances indicators to be analyzed and reported to the social media team, marketing managers and executives in the APC Campaign for the Gubernatorial elections

•	Overhauled business page that now includes nearly 3000 user views (up 38% since Sept. 2014); generated over 300 customer leads resulting in over 5% increase in bottom line profitability
•	Guided marketing staff (Nigeria) on a Twitter content sharing schedule that resulted in a 50% increase in follower count
•	Responded to clients RFP.
•	Identifying Opportunities and deal with customer issues.
•	Administered all business marketing operations and advertisement campaigns that eventually generated 5% increase in web traffic in 4 months

•	Accountable for all digital ad sales and operations on the e-Training platform. 
•	Increased year-over-year revenue through digital ad by over $50,000. 
•	Directly responsible for revenue increase of 47% YOY.
•	Worked closely with the sales team to grow the digital business.
•	Developed internal sales process for all digital media sales.
•	Design and implement all SEO and SEM campaigns for our e-Training platform
•	Trained sales staff on all digital content, pricing, and sales strategy.

•	Management of social media platforms i.e twitter, Facebook, website, blog, LinkedIn etc

•	Ability to use technology and media to strengthen and advertise brands and products in the social media.

•	Must have experience in online marketing and advert placement.

•	Generation of audience on social media platforms through social marketing.

•	Intranet Configuration
•	LAN and WAN Networking and Configuration
•	Troubleshooting and Repairing of Computer System Installation
•	System Server Administrator, Performance Monitoring Report
•	General Maintenance and Repairs of Computer Systems 
•	Generation of Newsletters’

•	Updating data base on system and to Google Drive 

•	Initiation, creation and implementation of Client retention strategies i.e sending birthday and season greetings to clients via web to sms/emails, sending welcome mails/ web to sms to new subscribers, follow up calls to clients with issues etc

•	Recording of Client on Data Management Platforms

•	Updating client’s database.

•	Place links and cross-promote Company’s Service using Internet marketing and promotion tools and social media by performing the following:
 
i.             A customized Facebook page  
 
Ii.            A Facebook campaign 
 
Iii.          A twitter campaign using multiple influencers 

Iv.          A weekly press release in 12 popular blogs and email marketing campaign 

Develop and implement policies.
Develop Businesses and Analysis (proposal write-ups)

•	Managed AETI's digital properties including the website www.aetinigeria.com and AETI's blog, and coordinated AETI's social media presence, including LinkedIn, Facebook and Twitter
•	Perform all Website update, support and maintenance functions within 24 hours of open ticket.
•	Introduced scheduled targeted email marketing programs using Marketo resulting in increased open and conversion rates over previous sporadic email blasts
•	Built, Designed and implemented AETI’s website version 2.0 and training enrollment platform
•	Increased online sign-up conversion from 7% to 21%

Tony Udomiaye🇳🇬