

Creative and Experience Design Director at Stadion Ltd
Creative and Experience Design Director at Stadion Ltd
I am a multi-disciplined designer & Creative and UX Director with over 20 years industry experience, working across UX, web, branding and interface design.
I am research-led, user-centred, and believe in the fundamental power of simplicity.
Currently, I am the Creative and Experience Design Director at Stadion a hybrid product development agency and digital consultancy for global sports brands. I am one of the founders of the agency, sit on the board of directors and oversee the Experience Design Team and all design outputs from discovery to launch and beyond.
I work closely with our clients to inspire them to approach their problems from fresh perspectives, fostering strategies that successfully balance the needs of users the goals and objectives of businesses.
I am fortunate to have worked with a variety of clients to produce award-winning work spanning a range of industries and verticals. Over the last 10 years or so I have been predominantly focused on the sports industry working with clients such as Team GB, UCI, Newcastle United, Paris Saint-Germain, Chelsea and many others. Prior to that, I have had the pleasure of working with clients such as Adidas, Playstation, Remy Martin and Barclays as well as leading digital transformation projects for Suzuki and Shell.