Israel

Graphic Design

UX Design

UI/ Visual Design

Branding and Identity Design

Product Design

Tzvi Meller

Startup Designers IL

Senior Product Designer

Communication

Collaboration

Problem-solving

Design systems

User research

Adobe XD

Figma

Adobe Creative Suite

Sketch

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• Collaborated with cross-functional teams to design and develop user-centric, secure cloud products.
• Conducted user research and usability testing, leading to enhanced user satisfaction and engagement.
• Created wireframes, prototypes, and high-fidelity designs, translating insights into impactful product solutions.
• Maintained a design system, ensuring consistency and improving the overall user experience.

• Developed and implemented an intuitive design system to streamline the user interface.
• Researched and introduced innovative features, enhancing the Armo platform’s functionality.
• Designed new product features, including menus, tabs, and widgets, aligning with the overall design system.
• Led planning and grooming sessions with development teams, optimizing the design-to-development workflow.

I am mentoring young and upcoming designers in various aspects of the field through Startup Designers' program, from portfolio reviews to interview preparation.

• Planned and implemented original marketing promotions and collateral
• Served as Creative Director with the rebranding of the website, email marketing,
advertising, and print materials
• Worked with the product team to design and implement product features (drip
emails campaigns, shopping filters, referral campaigns, etc.)
• Generated original content and executed social media strategy across all
platforms (Facebook, Twitter, Linkedin, etc.)

• Supervise the creative aspects of all company products, including a B2B cyber-security platform, and Google Chrome extension.
• Implement and develop a design system.
• Research and implement innovative features within the X-Ray dashboard.
• Created an intuitive and simple design system for the X-Ray dashboard.
• Implement efficient work processes between design and development.
• Participate and lead planning and grooming sessions with development.

• Gather and evaluate user requirements, in collaboration with product managers and developers.
• Create design ideas using storyboards, process flows, and sitemaps.
• Design and implement new product features according to a design system.
includes elements, like menus, tabs, and widgets.

• Served as the creative lead of all projects of the graphic design department, including UX/UI, branding, marketing, and video editing.
• Managed the graphic design studio and traffic of all incoming tasks.
• Leading creative concept presentations for stakeholders and clients.

Tzvi Meller🇮🇱

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