United States

Content Strategy

Branding and Identity Design

Content Design

Creative writing

Digital Marketing

Content Marketing

University of California, Berkeley, Haas School of Business

London Business School

LVMH

Figma Academy 2.0

Cornell University - eCornell

Long Island University - Brooklyn

St. Xavier's College

Hemchandracharya North Gujarat University

Urja Upadhyaya

Senior Content Strategist

Twitter writing

Social media marketing

SEO Writing

Newsletter writing

PR writing

Communication

Critical-thinking

Empathy

Affiliate marketing

Blog writing

Brand positioning

Brand strategy

Branding

Conversational AI

Content creation

Content pipeline

Content editing

Content research

Content strategy

Design systems

Email marketing

Email writing

Human computer interaction

Illustration

Influencer marketing

LinkedIn writing

Market research

Marketing strategy

Video editing

Whitepaper/ebook Writing

Viral marketing

Video marketing

User research

Twitter Ads

Canva

ChatGPT

Facebook Ads

Figma

Instagram Ads

LinkedIn Ads

Notion

Adobe Creative Suite

SEMrush

Sketch

Collaboration

Time management

Team player

Organisation skills

Presentation skills

Accessibility

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

Learn the best ways to answer technical interview questions with frameworks

Acing technical interview questions

• Lead the chapter’s marketing vision, shaping a cohesive brand voice that reflects CMA’s mission in children’s and family media
• Develop and execute integrated content and social strategies to grow community engagement and regional visibility
• Build narrative-driven campaigns that center storytelling, creativity, and impact across channels
• Partner with chapter leadership to align marketing efforts with programming, events, and member experience
• Oversee editorial direction for communications, ensuring clarity, consistency, and emotional resonance
• Drive audience development by identifying and activating key community segments across the Bay Area
• Establish scalable marketing systems, workflows, and content pipelines for sustained growth
• Collaborate with national CMA teams to ensure brand alignment while elevating the Bay Area chapter’s unique voice
• Mentor and guide volunteer contributors, fostering a thoughtful and creative marketing culture

• Lead multi-channel content strategy across owned, earned, and paid media, advancing brand storytelling and alumni engagement for 565K+ global alums.
• Serve as Lead Editor of The Cal Connection and Editor of the In House section in California Magazine, overseeing editorial planning, writing, and quality assurance.
• Develop and execute social media strategy to grow reach and engagement across key channels.
• Manage social ad campaigns via Meta Business Manager, driving measurable audience growth and conversion aligned with campaign goals.
• Create high-performing digital content optimized for SEO and SEM, integrating data insights, keyword research, and audience segmentation.
• Analyze digital performance using Google Analytics, Meta Insights, and Hootsuite Analytics, providing actionable insights for content optimization.
• Uphold consistent editorial voice and brand identity across digital, email, and print communications.

• Lead content strategy across digital channels, leveraging my extensive experience to create SEO-optimized blog posts, newsletters, and social media content that captivates and engages our audience.
• Collaborate with cross-functional teams, including Paid Creative and Media, to develop and execute targeted campaigns that amplify our mission and resonate with our brand voice.
• Utilize advanced analytics to assess content performance, optimize engagement, and improve user experience, while strategically driving conversion rates.
• Manage monthly content calendars with precision, ensuring timely delivery of high-quality content that aligns with key marketing initiatives and boosts engagement goals.
• Oversee and integrate paid media strategies, ensuring that paid and organic efforts work in tandem to maximize reach and impact across all platforms.

• Collaborate with global marketing and creative teams to align strategies and ensure cohesive messaging across platforms.
• Coordinate marketing campaigns and initiatives that amplify CMA's mission to connect and inspire professionals in children's media.
• Support graphic design and content creation efforts to enhance CMA’s digital presence and member engagement.
• Facilitate seamless communication between teams, managing timelines and deliverables for marketing projects.
• Contribute to brainstorming and execution of innovative strategies to promote CMA's events, programs, and initiatives.
• Champion the power of storytelling and creativity in shaping the future of children’s media.

• Develop and implement content strategies optimized for SEO to increase organic traffic and improve search rankings.
• Manage SEM campaigns, including Google Ads and paid social, to drive lead generation and maximize ROI.
• Lead brand marketing initiatives, focusing on cohesive brand messaging and creative strategies.
• Create and manage content calendars, aligning with brand voice and overall marketing goals.
• Perform keyword research, competitive analysis, and track metrics to refine strategies.
• Collaborate with cross-functional teams to ensure content and campaigns meet client objectives and KPIs.
• Utilize analytics to report on performance and adapt strategies for continuous improvement.

• Contributing to Typedream's Vision: As a UX Designer at Typedream, I'm dedicated to shaping user experiences that align with our mission of empowering individuals and businesses to create and sell online seamlessly.
• Designing User-Centric Interfaces: Creating intuitive interfaces that amplify Typedream's commitment to providing a platform where users can effortlessly build websites, forms, blogs, and sell digital products.
• Iterative Design Enhancement: Collaborating closely with cross-functional teams to iterate on designs based on user feedback, fostering continuous improvement in our platform's usability and effectiveness.
• Inclusive and Accessible Designs: Ensuring designs adhere to Typedream's goal of inclusivity by creating accessible interfaces that cater to a diverse range of users and needs.

• Collaborate with cross-functional teams to enhance the user experience of Internet Archive's digital library, delivering intuitive and visually appealing designs that captivate users and contribute to increased engagement.
• Conduct user research, prototyping, and testing to gain insights into user needs and preferences, resulting in user-centred interfaces that prioritize user satisfaction and improve usability.
• Analyze performance metrics and gather user feedback to make data-informed design decisions, resulting in a seamless user experience and improved overall satisfaction.
• Stay updated on emerging technologies and industry trends, driving innovation in digital heritage preservation and expanding accessibility to historical materials.
• Utilize storytelling and visual design skills to create engaging digital experiences, driving increased website traffic and user engagement.

• Utilized storytelling techniques and visual design principles to create engaging and intuitive digital experiences, resulting in the documentary "Fragments of Paradise" winning the Golden Lion for Best Doc on Cinema (Venezia Classici Award) at Venice Film Fest and Metropolis Grand Jury Prize at DOC NYC.
• Apply storytelling techniques and visual design principles to create captivating and user-friendly digital experiences for documentaries, leaving a lasting impact on audiences and enhancing their overall viewing experience.
• Conduct comprehensive user research and analyze feedback to shape the script, shot selections, and rough cuts, ensuring a seamless and immersive documentary experience that resonates with viewers.
• Collaborate with cross-functional teams to pitch compelling story ideas and guide the editorial content of the documentary, resulting in a compelling and informative narrative that engages the target audience.

• Design visually appealing eLearning experiences using UI/UX principles, information architecture, interaction design, wireframing, and prototyping, resulting in engaging and effective training programs.
• Apply instructional design theories, user research, empathy, and human-centered design principles to create training materials that optimize learning outcomes and facilitate knowledge retention.
• Administer phishing simulations, incorporate user feedback, and tailor learning experiences using design thinking and agile development, ensuring a comprehensive and impactful learning environment for employees.
• Design visually compelling eLearning content, improving learning retention and reducing training time, resulting in cost savings for the organization.

• Design visually compelling content for websites and social media platforms using UI/UX and interaction design principles, resulting in an enhanced online presence and increased brand visibility.
• Create engaging healthcare content for websites and mobile apps using a human-centred design approach, providing users with a seamless and user-friendly experience that positively impacts their engagement and satisfaction.
• Develop social media marketing strategies for healthcare apps and websites using design thinking methodologies, resulting in increased user engagement and customer conversions.
• Design visually captivating content that increases website traffic and boosts social media engagement, contributing to the overall growth of the brand.

• Design and produce engaging audio entertainment for children using human-centered design principles, providing an immersive and enjoyable experience for young listeners.
• Conduct competitive analysis to gain insights into the children's media landscape, ensuring the production of high-quality and relevant content that meets the needs and preferences of the target audience.
• Evaluate website and mobile app usability through user testing and UI/UX principles, resulting in a seamless and user-friendly experience that positively impacts user satisfaction and engagement.
• Increase podcast subscribers and expand the audience to new demographics, generating increased sponsorship revenue and contributing to the overall growth and success of the platform.

• Capture and edit video footage for creative film productions using industry-standard tools and techniques, contributing to the overall visual impact and quality of the final product.
• Collaborate closely with the production crew, providing creative and technical expertise to make informed decisions regarding the audiovisual aspects of production, resulting in a cohesive and visually engaging end result.
• Manage raw video footage and employ UX principles to streamline data wrangling processes, ensuring efficient workflow and timely delivery of the final product to positively impact project timelines and client satisfaction.

• Applied user-centred design principles to craft creative literary articles for publication and broadcast, leveraging written and recorded notes supplied by reporting staff to ensure a cohesive and engaging user experience.
• Drafted event news stories and literary articles, collaborating with the creative section to ensure seamless integration of user-centred design principles.
• Conducted thorough research and obtained supplemental material from various sources, including files, reference libraries, and interviews with knowledgeable sources, to ensure factual accuracy and provide a reliable and trustworthy user experience.

Urja Upadhyaya🇺🇸

About Urja Upadhyaya

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