

Senior Performance Marketing Manager at Royal Bank of Canada
Senior Performance Marketing Manager at Royal Bank of Canada
Digital marketing professional with 11 years of experience in user acquisition, campaign management, mobile CRM, marketing analytics, and re-engagement. Built and managed growth teams for fast-growing internet companies. Expertise in ROAS-driven campaign analytics across food & grocery delivery apps, fintech, mobile gaming, e-commerce, classifieds, and streaming media companies. Built and managed relationships with key clients and agency partners. Managing and optimizing advertising campaigns across digital channels: SEO, SEM, ASO, Paid Search, Remarketing, Display, Video, App, Social & Programmatic. Versatile in VB Macros, SQL, Looker, Git, Google Analytics, Adwords, Braze, Google Data Studio, Bigquery, Tableau, FB Ads, Smartly, DV360, Excel, Adjust, Mixpanel & PowerBI.