Portugal

Product Marketing

Product Marketing Alliance

Valentyna Havryliuk

Product Marketing Manager, API

Quantitative research

Qualitative research

Problem-solving

Presentation skills

Stakeholder management

Project management

Brand positioning

Market research

Marketing strategy

User research

Product roadmap

Salesforce

SurveyMonkey

Tableau

Typeform

Airtable

Amplitude

Asana

Canva

ChatGPT

Figma

Google Data Studio

Hotjar

HubSpot

Mailchimp

Miro

Mixpanel

Notion

Google Analytics

Zendesk

Empathy

Communication

Collaboration

Time management

Team player

Organisation skills

Conflict resolution

Critical-thinking

Conversion optimisation

Relationship management

Monetisation

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

Learn the best ways to answer technical interview questions with frameworks

Acing technical interview questions

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

• Led the API product launch across self-serve and sales funnels, achieving $1M in revenue within the first year by developing value-based pricing, onboarding with sandbox and upsell strategies.
• Conducted win-loss analysis and collaborated with sales and product teams to create sales enablement assets, including one-pagers, pitch decks, battlecards, case studies, and comparison pages, boosting win rates by 35% within one year.
• Collaborated with the demand generation team to execute targeted paid campaigns, SEO-optimized landing pages, and developer-focused content, boosting MQLs by 67% in 6 months.
• Streamlined product strategy alignment by creating Quarterly Roadmap Narratives, hosting monthly Enablement Sessions,
and maintaining pricing and packaging documentation.

Valentyna Havryliuk🇵🇹

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