Vanessa Castiglione🇨🇦
Design at PepsiCo
About Vanessa Castiglione
Design at PepsiCo
Hi there! I’m Vanessa, a Senior Brand Designer working at PepsiCo.
↓ About Me
✨ I’ve built my career at PepsiCo over the last six years and I’ve designed and art-directed eye-catching packaging and branded content for several notable brands including Lay’s, Quaker, PopCorners, and more. I started designing over ten years ago as a hobby, and I’ve always been fascinated by brand and packaging design. I’m curious, love new challenges, and want to learn about all things design/art direction.
💻 Over the years, I’ve developed my design skills through my professional experience and studying design at Shillington in NYC and OCAD in Toronto.
🤝 In addition to design, I graduated from the Ivey Business School and started my career in marketing/brand management before transitioning to design full-time. This combination of skills allows me to design eye-catching work while being strategic, consumer-centric, and focused on business objectives.
🚀 My ultimate career goal is to leave a visual legacy across several different brands, supporting how they show up to consumers across several touchpoints. I'm driven to create brands that are visually exciting and resonate with consumers.
I hope to give back to the Design community!
Expertise
Sessions with Vanessa Castiglione
- 1:1 Mentorship (30 min): 1:1 Mentorship