Brazil

Growth Product Management

Growth Hacking

Account-based Marketing (ABM)

Master of Business Administration - MBA

Pós-graduação Lato Sensu - Especialização

Innovation Management

Bacharelado

Vanessa Medeiros

Demand Generation Specialist

Problem-solving

Time management

Critical-thinking

Leadership

Project management

Email writing

LinkedIn writing

Marketing strategy

Sales plan and process

Salesforce

Trello

Asana

Canva

ChatGPT

Facebook Ads

Figma

HubSpot

Instagram Ads

PowerBI

B2B demand generation specialist, combining strategic marketing and data to drive business growth. Key competencies include defining the ideal customer profile (ICP) using business intelligence, as well as executing digital marketing strategies — including inbound, outbound, paid media, and marketing automation — through to ABM prospecting implementation and sales funnel optimization.

● Coordinating market research and data analysis to identify Ideal Customer Profiles (ICP) and new growth opportunities. 
● Developing and implementing digital marketing strategies, including inbound, outbound, and ABM, to attract and acquire strategic accounts. 
● Designing and executing strategies to attract and engage customers at different stages of the marketing and sales funnel. 
● Monitoring and optimizing performance metrics to ensure the effectiveness of marketing actions and identifying growth trends. 
● Personalizing acquisition campaigns with advanced segmentation, resulting in a 50% increase in average ticket size for B2B clients.

● Structuring predictive market intelligence models to identify Ideal Customer Profiles and maximize conversion rates. 
● Aligning marketing and sales strategies to enhance lead generation and optimize the sales funnel. 
● Implementing marketing automation and chatbots, improving prospecting efficiency, and increasing qualified lead capture. 
● Conducting market research and benchmarking to identify trends and best practices to enhance competitiveness. 
● Restructuring outbound marketing efforts, increasing conversion rates, and accelerating business opportunity generation. 
● Defining and improving ICP and segmentation strategies, resulting in a 50% growth in monthly MQL generation.

● Conducting market studies, including competition analysis and evaluation of communication channels to create accurate strategies. 
● Developing sales funnel strategies focused on customer journey and generating qualified demand. 
● Optimizing SEO and content marketing, boosting landing page performance and email marketing campaigns. 
● Managing and analyzing paid media campaigns (Google Ads, Meta Ads) to improve conversion rates. 
● Restructuring email marketing campaigns, resulting in a 10% increase in conversion rates.

● Coordinating the launch of a physical unit, ensuring strategic plan alignment and efficient execution. 
● Developing and executing organic and paid traffic campaigns, optimizing customer acquisition via social media and Google Ads. 
● Managing teams and conducting training to ensure a high-performance team aligned with the company's vision. 
● Successfully launching the unit and achieving the customer acquisition goals established in the strategic plan.

● Planning digital marketing strategies and market intelligence aligned with industry trends and consumer behavior. 
● Managing paid media and SEO campaigns, optimizing clients' digital presence across multiple channels. 
● Leading and developing multidisciplinary marketing and sales teams, ensuring efficient execution and achievement of goals. 
● Managing brand and digital positioning for clients in various industries, enhancing visibility and conversion. 
● Structuring and launching digital products, combining inbound marketing strategies, paid traffic, and persuasive copywriting. 
● Achieving a 200% revenue growth for a client within 12 months by restructuring digital marketing channels. 
● Surpassing revenue targets by 40% after one year of implementing marketing strategies for an educational client.

● Overseeing the redesign of the institutional portal's architecture and optimizing the user experience.
● Reviewing and editing digital content, ensuring coherence, clarity, and alignment with the institutional identity.
● Enhancing website navigation and usability for diverse audiences, resulting in greater accessibility and communication efficiency.

● Teaching disciplines such as Online Journalism, New Media, Press Relations, Social Media, and Corporate Communication.
● Advising students on academic projects and business plan development.
● Developing practical cases and academic consulting, providing market-applicable solutions.

● Covering national and international events, producing journalistic content for specialized media.
● Writing exclusive articles and interviews with athletes and industry professionals.
● Writing content for the ITTF International magazine, increasing the visibility of Brazilian table tennis on the global stage.

Vanessa Medeiros🇧🇷

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