Argentina

UX Design

Bachelor's degree

Technical Degree in Design and Web/Mobile Programming

✊🏿🏳️‍🌈 Diversity & Inclusion

Vanina A.

UX & Product Design Lead

Public Speaking

Qualitative research

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Empathy

Presentation skills

Leadership

Analytical skills

Content strategy

Adobe Illustrator

Adobe Photoshop

Figma

Hotjar

Google Analytics

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

How to determine what is a good balance of skill sets for your organization's needs

Building balanced teams

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to think about design career paths and what progression looks like for designers?

Design career path

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Best practices for running productive design critiques.

Running effective design critiques

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Ways and resources to improve your design skills.

Improving design skills

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

Ways to provide constructive feedback to team members.

Giving effective feedback

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

Tips on how to work and collaborate with engineers and developers.

Working with engineers

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

I joined Banco Supervielle in its digital transformation, advocating for a #HumanBanking approach to create a simpler, more user-friendly, and agile bank that adapts to each customer's needs.

Roles and Responsibilities:
• Talent Acquisition and Onboarding Strategy: Selecting and assigning new members to the UX team, facilitating collaboration with UX design agencies, and ensuring a balance of skills.
• Multidisciplinary Leadership: Supervising 10 professionals in Channel teams (APP, Online Banking, App Jubilados), Every-day Human & Banking (ATMs, CRM, Video call support, Chatbot), and Core Banking Products (Transfers, Bill Payments). This includes Product Designers, Content Designers, UX Researchers, and Service Designers.
• Strategic Collaboration: Developing design strategies in collaboration with team leaders and tribes, aligning them with key objectives, and working with Product Owners, Business stakeholders, IT, and other UX teams.
• Project Management and Experience Measurement: Planning design projects, considering user experience through key metrics, and ensuring efficiency in estimates and technical feasibility.
• Design Process Improvement and UX Content Generation: Continuously optimizing design processes and UX content generation for effective and efficient outcomes.
• Development and Performance: Implementing performance evaluation processes, including reviews and 1:1 meetings, to foster technical skills and soft skills growth.
• Training and Workshop Facilitation: Conducting UX training, workshops, and academies to promote best practices and empower teams.
• Cultural Promotion and Change Management: Collaborating in the creation of team-building spaces across departments, fostering a culture of collaboration and knowledge exchange. Participating in change management initiatives for a smooth transition to new practices and processes.

In 2020, Inter-cultura joined EY to expand its capabilities and develop the EY Design Studio in Latin America South.

Responsibilities: End-to-End design of digital products for the banking sector. I stand out for offering a quality consulting service, delivering superior proposals focused on user needs.

• Communication and work side by side with POs, Scrum Masters, Product and Business Analysts and developers. Leadership, management and monitoring of projects under agile methodologies + Design Thinking with a high degree of autonomy. Interviews and Kick-off with Stakeholders, to strengthen synergy and align scope/requirements.

• Strategy, analysis, content design, prototyping and hand-off of experiences for Online Banking and the BBVA bank APP. Innovative solutions for financial products and services such as investments, payment of services, transfers, cards, Onboarding, Home, Referral Program, among others.

• Participation in UX Research studies: Planning, coordination and moderation of Interviews and Usability Tests (remote and face-to-face). Accompaniment to third parties in their recruitment, observation or analysis.

• Analysis of the competition, value proposition and scalability of solutions for strategic projects. Costumer Journey Mapping and ecosystem design to evaluate omnichannel and opportunities/pains.

• Information architecture, content analysis, interaction (Use Metrics) and improvements in the organization of data to facilitate the findability of the main accesses. Execution of card-sortings.

• Marketing and SEO analysis, collaborative work with the Behavioral Economics team.

• Co-creation of Design Workshops.

• Mentoring and onboarding designers in new projects.

Inter-Cultura was a pioneer UX consultancy in Latin America. They consolidated as one of the first consultancies to accompany technology, banking, finance, insurance, health companies in their digital (and cultural) transformation creating value for through innovation and Human Centered Design (HCD).

The diversity of talents was part of its hallmark, with multidisciplinary teams made up of people who came from different areas of design, social sciences and even from different countries, allowing the exchange and intersection of views.


Innovation | Design Thinking | Human-Centered innovation | Service Design | Product Design | Strategy | User Experience | Customer Experience | Human-Centered Design | User-Centered Design | User Research | Etnography | Interaction Design | Usability | Information architecture

Compumundo is a retail chain of computer items and electronic products, with more than 20 years of experience, it is known for having been one of the leading companies in the commercialization of technological products in Argentina, being part of Grupo Garbarino. , a pioneer in the development of E-commerce software when it was just starting out in the region.

• Creation of internal campaigns: Concept, Key-Visual design and communication of the parts of the system.

• Strategy, design and development of internal Marketing campaigns: Concept, Key-Visual design and communication of the system parts.

• Strategy, Design and development of external campaigns: Hot Sale, Cyber Monday and Black Friday. Participation, monitoring and support in launches.

• Adaptation of commercial campaigns and tactics.

• Design of Landing Pages for national or international brands and products (Samsung, Apple, Lenovo, HP, Ubisoft, among others).

• Maintenance and production of visual pieces of the site.

• Assistance to Digital Marketing, IT and UX teams.

W3 is a Software and Digital Development Agency that helps its clients solve their biggest challenges with design and technology. With a history of more than 23 years, W3 accompanied clients ranging from Fortune 100 companies to innovative new companies, start-ups and companies in the region.

Responsibilities: End-to-End design UI Design and development of web pages/commercial landings for small (entrepreneurs) and medium-sized companies (SMEs) in Argentina.

• Survey of needs with the client (Brief) and an analysis of the competition (Bench-mark) to define your value proposition and position your brand in the first 10 Google searches.

• Communication with the client, constant feedback rounds and report generation.

• Content design (Content-First), optimizing SEO and semantics.

• UI Design and development, along with graphic design (logo creation, image editing, wireframing and construction of the web page).

• QA of the site, verification of accessibility standards and performance.

• Link with technical areas and SEM analysts.

• Domain management and launch of the public site to production.

Besides:

• Design of pieces, publications, campaigns and digital ads for Adwords and Facebook.

• Design of content and advertisements for social networks.

• Design of NewsLetters.

Vanina A.🇦🇷

About Vanina A.

Expertise

What mentees say