Varun Varadarajan🇮🇳
Head of Digital Marketing at LatentView Analytics
About Varun Varadarajan
Head of Digital Marketing at LatentView Analytics
With nearly 14 years in the digital marketing sector, I've had the opportunity to grow alongside the ever-evolving landscape of this field. My career began at a small firm where I developed my foundational skills, working closely with clients in the early days of digital marketing.
For over 6.5 years, I led my own marketing agency, where I had the privilege of working with over 450 clients. This allowed me to dive deep into various marketing strategies and client management, offering me a comprehensive view of the business side of marketing.
Following the acquisition of my agency, I embarked on a journey to consult for brands and companies, helping them establish and expand their digital marketing capabilities.
Currently, I'm at LatentView Analytics, focusing on driving impactful digital marketing initiatives on the B2B front.
I'm here not only to share my journey and insights but also to learn from you. Here are some of the aspects I might be able to help with:
Navigating career paths in B2B/B2C digital marketing
Developing brand-centric digital marketing strategies without missing out on your customer's perspective
Understanding the nuances of performance marketing to maximize results
Happy to connect and understand how I can be of help in your journey.
Expertise
What mentees say
“Sir listened to my complete journey and guided me with clarity and precision on how to move forward steadily in my professional career”
“Varun was a very knowledgeable and supportive mentor. He helped me understand the different areas of digital marketing and showed me how to apply them in my current role. His guidance on content strategy, GEO, campaign planning, and upskilling through relevant courses was extremely helpful.”
“I had a fantastic session with Varun—he patiently answered all my questions and gave me complete clarity on my next steps. What stood out was how he went above and beyond, offering support even beyond the session. I highly recommend him as a mentor who’s not only knowledgeable but also genuinely committed to helping others succeed.”