Spain

Motion Design

Graphic Design

Idep Barcelona (UAO) 

BAU, Centre Universitari d'Arts i Disseny

Future London Academy

British Higher School of Art and Design

Russian State Social University

Victoria Shelest

Motion Graphics Designer

Problem-solving

2D Animation

Adobe Illustrator

Adobe Photoshop

Figma

Notion

Adobe After Effects

Adobe Creative Suite

Collaboration

Organisation skills

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Kings League is a global 7-a-side football brand with 9 leagues in 7 regions and 2 annual world championships, aired in 120+ countries.

- Supported the brand's global expansion from 2 to 7 regions by delivering consistent motion assets across broadcast, digital platforms, and multi-screen stadium setups, covering 20+ regional splits and events. Coordinated broadcast asset handoff and updates with external suppliers.
- Designed and animated visual content for 2 global tournaments: King World Cup Clubs 2025 (100M+ streaming viewers, 1.4B social impressions, 950M video views) and Kings World Cup Nations 2026 (120M+ streaming viewers, 1.6B social impressions, 1B video views), contributing to stadium and broadcast production for a global audience.
- Contributed to expression-driven, scalable toolkits by creating automated templates and motion assets. Proposed and collaboratively implemented Notion as a team knowledge base for asset specs, task documentation, and motion expressions library.

Lamppost VFX is a VFX and animation studio for world-class film, TV, and advertising.

- Conceptualized, designed, and animated on-set screen graphics (UI and fictional UI) for two Netflix productions:
𝗕𝗶𝗹𝗹𝗶𝗼𝗻𝗮𝗶𝗿𝗲𝘀’ 𝗕𝘂𝗻𝗸𝗲𝗿 (El refugio atómico) — Netflix’s highest-budget Spanish series.
Delivered 150+ animated assets for 130+ sequences, supporting production and post-production teams.
Project impact within 2 weeks: Global release in 190+ countries · #1 series in 38 markets · 14M+ views and 100M+ viewing hours · A benchmark for Spanish-language global streaming and virtual-production innovation.
𝗖𝗼𝗿𝘁𝗮𝗳𝘂𝗲𝗴𝗼 — Spanish Netflix film. Designed and animated UI screens featured in the final cut.
- Collaborated closely with VFX artists and production teams on both projects to ensure motion graphics aligned with the narrative and the directors' vision.

Naska AI is an AI platform for construction, automating reality-to-plan comparisons, reducing risk and cost in large-scale projects globally.

- Developed and implemented brand identity and guidelines across digital and offline during company rebrand.
- Introduced motion design into the company’s visual communication, creating diverse animated content 
to strengthen brand presence.
- Redesigned website with integrated motion graphics, boosting traffic by 112% and enhancing engagement.
- Owned all graphic, motion, photo/video projects, collaborating with leadership, marketing, and UX teams to achieve business goals.


GeekBrains is one of Russia’s top five online educational platforms.

- Created and taught a 3-month online course “AE for UI Designers” on integrating After Effects and Lottie into Figma-based UI workflows.
- Delivered structured learning via videos and live webinars, supporting 150+ students with feedback 
on 630+ homework submissions.
- Led and coordinated a team of 4 tutors, updating course materials and ensuring high-quality student support.


Friday! Is a popular Russian entertainment TV channel with a potential audience of 89 million people. 

- Designed and animated award-winning campaign for the show “Heads and Tails” («Орел и решка»), winning silver at Promax Awards Global Excellence 2019 and bronze at Maxx Russia Awards 2019.
- Created a second-screen experience for the show “Prodigies” («Вундеркинды») that attracted 219K unique users, 44K QR scans, 297K app views, and 20M social reach in 3 weeks.
- Produced 100+ projects and interactive campaigns, including game mechanics on social media, landing pages, transmedia flows, and merchandising, in close collaboration with marketing and tech teams to support premieres. 

CTC Media Inc., founded in 1989, is a leading Russian media holding with 5 TV channels, digital platforms, apps, and TV show productions, reaching over 100 million viewers.

- Led redesigns of 4 channel websites, 2 Smart TV apps, 1 mobile app, improving usability and visual identity.
- Standardized and implemented unified art formats for all digital products of the holding in collaboration with the product team.
- Enhanced social media engagement by integrating animated content into social media strategy.
- Led seasonal updates and rebranding with seamless UI integration.
- Led, hired and expanded the design team from 2 to 7, coordinated efforts with product managers and engineers.

Redesigned website for CTC, the main TV channel of the holding, consistently ranked among Russia's top 3 for ages 10-45.

Grape is a Russian digital agency that was the national industry leader and part of Possible Worldwide during my time there.

Worked for brands: MTS (Red Quest project), Unilever Russia (Axe, Cif, Domestos, Dove, Lipton, Rexona, Clear, Cornetto, Glorix, Rama, Timotei), Reckitt Benckiser (Clearasil, Veet), Efes (Zolotaya Bochka), Bushmills, Mercedes-Benz Russia, Transaero, Leto Bank.

Victoria Shelest🇪🇸

About Victoria Shelest

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