

UX Research at Cash App (part of Block Inc.)
UX Research at Cash App (part of Block Inc.)
I'm a researcher with an avid interest in reducing global digital exclusion. I use my research to help tech companies build products and drive successful product growth while keeping inclusion principles in mind.
With 14 years of professional experience that spans global Research & Insights; Marketing; and Strategy - I’m able to assess research challenges from several angles across the business, empathize with the needs of my stakeholders, and deliver relevant and actionable insights to move decisions forward. I’ve worked on category defining hardware launches, website re-designs, in-product messaging and content strategy, identifying and segmenting new markets, zero to one product ideation and design, platform product iterations, and social impact initiatives. My work has impacted the product experiences of many audiences including consumers, developers, small businesses.