

Manager UX UI at Aditya Birla Fashion and Retail limited
Manager UX UI at Aditya Birla Fashion and Retail limited
I’m a self-taught UX UI designer currently living in Bangalore, India. My design and psychology background enables me to empathise with users and consider their needs when making design decisions.
My core skills lie in the intersection of the design solution and technological feasibility. I value and strive to balance desirability, feasibility, and viability to create an optimum user experience. At the same time, I also strongly believe that desirability gives direction to innovation.
In-depth brainstorming sessions and the latest technologies excite me. In addition, I am very passionate about exploring AR, VR, and voice interface designing experiences. I love how they push me to think wildly about affordances and constraints.
When not designing, you'll find me either experimenting with a new recipe or being a slave to my cat.
“She Gave me valid points on my portfolio and interview doubts. Very Professional and clear process of explaining things. Must recommend.”
“Vijayata mam did a fantastic job of clearing up a multitude of my doubts and explaining the process with great clarity. Her encouragement was just what I needed, and I'm confident that the insights gained will be immensely beneficial. Big thanks to Vijayata mam for the invaluable guidance!”
“I had an excellent session with Vijayata. She provided valuable feedback on my portfolio and offered insightful guidance on the UX and UI design processes. I appreciate her user-centered design approach, which provided me with a fresh perspective on my design approach.”