

LEAD UX/UI at SOL-X PTE LTD
LEAD UX/UI at SOL-X PTE LTD
UX/UI design has been my specialism for the last eight years, and I have more than 15 years’ overall design experience. I’ve worked on a variety of insurtech/fintech projects for companies such as FWD and HL Bank. I’ve also worked for ad agencies, including TBWA & AMOBEE, supporting Singapore Airlines, Standard Chartered Bank and other brands. I believe that good UX equals good business.
Co-Founded a startup; SourceGuru a freelancer platform with angel investment of $2.5m, I continued to provide UX consulting in Digital Transformation for B2C & B2B clients and improve their business.
Passions and motivation: I’m always curious about how things work in our daily lives and why can’t we do it better. Strong believer in solving a million/billion-dollar problem and being a solution provider to solve problems in a creative, innovative and efficient manner. I’m motivated to disrupt and make an impact by changing the way users feels and improving the world to be a better place.
In my free time, I love cooking – a different form of user experience!