Indonesia

UI/ Visual Design

Product Design

Generalist Product Management

Growth Design

Vina Zerlina

Head of Product Design & Research

Communication

Collaboration

Critical-thinking

Organisation skills

Figma

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

How to maintain trust, commitment, accountability deliver results while handling conflict

Avoiding common dysfunctions

How to determine what is a good balance of skill sets for your organization's needs

Building balanced teams

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to think about design career paths and what progression looks like for designers?

Design career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Learn the best ways to answer technical interview questions with frameworks

Acing technical interview questions

Best practices for running productive design critiques.

Running effective design critiques

Manage team expectations and get the most out of your meetings.

Running effective meetings

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

Ways to provide constructive feedback to team members.

Giving effective feedback

• Managed the full leads-to-viewing funnel, optimizing conversion and customer experience by building a telesales & ops team .
• Improved conversion to viewing by 35% within 2 months of operation.
• Increased user experience quality by 1.9x within 2 months  through structured QA, KPI, compensation, and marketing programs.
• Led a cross-functional team consisting of Marketing & Operational persons.

• Reduced cost per install/lead by 50% through optimized ad execution and enhanced platform onboarding experience.
• Increased monthly engaged users by 20% MoM through growth hacking initiatives.
• Improved data visibility through constant dashboard improvement with Data & Product teams.
• Provided strategic insights to C-level leaders to address fluctuations in demand.

• Maintained a 20+-person high-performing Design & Research organization, fostering alignment with Marketing, Product, and Engineering key leaders.
• Led implementation of a company-wide design system, boosting speed and consistency across platforms.
• Streamlined NPS tracking and research ops, aligning insights with strategic decisions.
• Championed design discovery practices to define clearer problems and deliver measurable outcomes.
• Advocated for a user-centered culture, elevating the impact of design and research.

Sale stock was a series B+ startup that aims to make fashion affordable to everyone in Indonesia. Throughout my tenure, I managed 2-5 people in the product design team.

• Collaborated with Product Managers and Analysts to weigh alternatives of product & design directions
• Managed a design team and ensuring impactful design deliverables, blocker-free executions, and documentations.
• Consulted internal and external teams on design and user experience matters, and assisted in their executions.
• Designed product roadmap and UX flow for Facebook Conversational UI, coordinated across divisions for execution (tech, data, and service)
• Managed performance and hiring, devised design-related roadmap and infrastructure

• Led the site-wide design revamp, created content strategy and design guidelines, coordinated cross-department to ensure smooth execution
• Led the design direction and execution of the mobile app, website, and mobile web
• Managed a UX team and ensuring high-quality design deliverables, executions, and documentations.
• Improved the internal Product Management department process and workflow to better fit with the company needs and speed

• Developed design patterns & guidelines for barcode scanner applications.
• Designed stowing applications on mobile scanner and thin client that are most efficient and suited for the standard work process and physical environment.
• Collaborated with engineering, process expert, and content teams to design optimum user experiences depending on the software development cycle stage.
• Conducted iterative qualitative and quantitative user research methods to obtain user feedback, such as interviews, survey, and time study.
• Led a proof-of-concept, rapid prototyping research to compare time on task of two processes, and
interpolated the research data to understand the potential monetary gain of the preferred process.
• Consulted engineering teams with UX recommendations on applications in various form factors, such as barcode scanner, monitors, Kindle, and thin clients.
• Assisted content localization process by coordinating with regional experts and stakeholders.

Vina Zerlina🇮🇩

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