India

Copywriting

Content Marketing

Growth Hacking

Business Development

Account-based Marketing (ABM)

Customer Success Management

Product Marketing

Development Operations

Content Strategy

Content Creation

Business Transformation

Vinay Raghavendran

Head of GTM Tools (RevOps)

Product strategy

Communication

Problem-solving

Conversational AI

Content creation

Content research

Content strategy

Data mining

Data visualisation

Database management

Email marketing

Forecasting and reporting

Market research

Marketing strategy

Sales plan and process

Salesforce

ChatGPT

HubSpot

Empathy

Collaboration

Organisation skills

Leadership

Critical-thinking

Public Speaking

Brand strategy

Campaign execution & analysis

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

How to maintain trust, commitment, accountability deliver results while handling conflict

Avoiding common dysfunctions

How to determine what is a good balance of skill sets for your organization's needs

Building balanced teams

Decision making as a software engineer or lead - how to become better at making the right choices

Making better tech choices

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

Learn the career path and progression for product managers.

Product management career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

As the Head of GTM Tools, I lead the strategic development and optimization of our organization’s technology ecosystem. This involves identifying key business challenges, mapping them to the right AI and go-to-market (GTM) solutions, and ensuring we maintain a lean, integrated, and highly effective toolset. By consolidating our existing stack and continuously evaluating new technologies, I help streamline operations, enhance productivity, and create scalable frameworks that support our long-term growth.

From a revenue operations perspective, I focus on maximizing the return on our technology investments. This means consistently monitoring tool performance, ensuring seamless integration across departments, and proactively refining internal processes to improve efficiency. Ultimately, my goal is to empower customer-facing teams with the resources they need—reducing friction, increasing effectiveness, and driving sustained revenue growth for the organization.

As the Head of CRM, Martech and Market Research, I currently am resposible for a team of 5 directs that handle various functions of the growth wing under marketing.

Salesforce CRM:

1. Responsible for end to end planning, execution and maintanance of Salesforce CRM instance at LatentView. Moved from a 10 user instance to handling more than 60 users across the org.
2. Helped create a minimal and effective process of lead handling, opportunity creation and sales processes.
3. Manage all integrations with third party tools such as LinkedIn Sales Navigator, Zoominfo, Salesloft, Pardot and others.
4. Responsible for training, onboarding and retraining of all salesforce users.

Market Research:

1. Enabling onsite sales and demand generation folks with account and industry level research. This includes company information, strategies and challenges, areas of interest and intent signals that is found via secondary research.
2. Supported more than 12M pipeline of Opportunities with account research.
3. Key industries include CPG, Retail, Financial Services, Technology & Industrials.
4. Worked closely with Gartner to create valuable insights to the teams.

Martech:

1. Responsible for the entire Martech investments for Latetnview including decisions around Salesforce, Salesloft, Zoominfo, LinkedIn SalesNavigator, and Pardot.
2. Manage a budget of USD 500K plus enterprise level softwares for the organization.
3. Responsible for identification of use cases as far as tech stack is involved, evaluating multiple vendors, creating a business use case and presenting to management for approvals.

Lead Generation:

1. Responsible for building out a database of 200K plus contacts on Salesforce.
2. Key demographies include US, EU and APAC
3. Fortune 500

Reporting & Analysis:

1. Responsible for sending out weekly piepeline reports for the management.
2. Ad-hoc analysis every quarter, half year and annually on MQL, SQL & pipeline.
3. Analysis on sentiments of prospect and clients.

Salesforce CRM:

1. Responsible for end to end planning, execution and maintanance of Salesforce CRM instance at LatentView. Moved from a 10 user instance to handling more than 60 users across the org.
2. Helped create a minimal and effective process of lead handling, opportunity creation and sales processes.
3. Manage all integrations with third party tools such as LinkedIn Sales Navigator, Zoominfo, Salesloft, Pardot and others.
4. Responsible for training, onboarding and retraining of all salesforce users.

Was part of the sales organization in Quanergy.

Lead Segmentation & Database:

1. Identify Key segments of customers with a propensity to buy Lidar solutions.
2. Create and maintain a database of potential prospects on salesforce to reach out to.
3. Segment prospects based on product category, SKU and additional products required.

Salesforce administration, CPQ:

1. Was instrumental in setting up the salesforce processes for Quanergy. Worked closely with their CRO and CMO in creating various processes in salesforce for sales teams to work efficiently.
2. Created a mechanism to track and manage CPQ without getting salesforces' own CPQ module.

I was instrumental in building out Salesforce instance for LatentView. In this role, I transitioned across multiple functions.

US & EU Demand Generation

1. Manage Inside Sales Campaigns for UK and US markets, resulting in a 30% increase in lead conversion and a 25% increase in meetings.
2. Design and execute Email Campaigns, resulting in a 40% increase in open rates and a 20% increase in click-through rates.
3. Created demand generation processes for sales to follow increasing salesforce adoption.

Salesforce CRM:

1. Designed Salesforce CRM instance to create usability, adoption and increased usage across the sales organization within LatentView. 
2. Administer Salesforce CRM, including Reporting, Setup & Implementation, Maintenance, and Support. Developed dashboards and custom reports, increasing team efficiency.

Strategy & Planning:

1. Conduct Account Research and identify decision-makers and key stakeholders, resulting in a 30% increase in lead quality and conversion rates.
2. Provide Lead Generation Support, including creating and managing lead lists, generating sales leads through research and networking, and nurturing leads through the sales funnel.

A startup that dives into Marketing strategies for companies and helps them in achieving their organisational goals.
Responsibilities include:
1. Helping startups formulate marketing strategies and their implementation
2. Creating high value Email campaigns for clients
3. Helping Startups with their Business Proposals
4. Reachout strategy
5. CRM analytics and Support
6. Social Media Strategy Formulation
7. Website Redesign and Restructuring (Content)

Written Copy for
1. Websites
2. Social Media Pages
3. Ebooks
4. Articles
5. Bio's of C-level Executives
6. Blogs
7. Creative Copy for T-Shirts
8. Creative Email copy

For 2 years, worked as a deputy manager for Personal Loan Cross Sell division of Bajaj Finserv. Responsible for salesforce administration, creating customer segmentations, analysis and interpretation of customer data, managing day to day campaigns, inbound campaign innovation, team handling, Customer profiling, salesforce reporting and dashboard creation, process improvement, personal loans, and Insurance cross-selling.

Roles:
Managing the entire gamut of Inbound channels 
Campaign strategies and innovations

For three months, interned as a management trainee in Big Bazar (Future Value Ratail Group). Responsible for handling sales promotions, customer communication, Customer retention through Loyalty cards, data analysis and interpretation and reporting. 

Roles: 
Generating In-store sales by innovation in marketing communication.
Data analysis and interpretation of fottfalls, sales, segments, buying behaviour.
Creating sales dashboards and customer segmentations basis product categories.
Creating sales presentations for top level management.

Vinay Raghavendran🇮🇳

About Vinay Raghavendran

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