India

Product Design

UX Design

UI/ Visual Design

Vivek Kumar

Staff Product Designer

Problem-solving

Critical-thinking

Leadership

Design systems

Figma

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Meesho is India’s largest online reseller network providing the easiest and most affordable ways to manage and grow their business on Facebook and WhatsApp.

Shotang is India’s leading on-cloud technology platform which aims to revolutionize the order fulfillment processes in the traditional retail distribution channels.

Being the Sole Product Designer in the team, I was involved in all aspects of the product lifecycle and responsible for the design & user-experience across all 3 products: Shotang App (Android), Shotang Marketplace (Web) and Shotang Logistics (Android & Web).

Key areas of work involve:
— Conducting market research and user interviews.
— Brainstorming and defining product requirements with the PMs.
— Designing, prototyping and testing new features and interfaces.
— Working with the developers to make sure everything comes together just right.

Highlights:
— Redefined the user experience across all products based on a new unified design system which is modular and can be used for data-driven experiments.
— Baked one-of-a-kind features specific to Indian retail market such as Multi-tier Pricing, Group Deals, Watchlist and Bulk Order Requests. Resulted in ~35% increase in Average Order Values.
— Restructured crucial experiences like Cart, Checkout and Payments along with the overall information architecture for better usability.
— Redesigned Home Page, Search and Navigation user experiences for better discovery of products on the Shotang Retailer App.
— Introduced Market Analytics on Seller Marketplace for allowing sellers to make more informed decisions on what to sell. Increased seller engagement on the platform.
— Redesigned reconciliation experiences and introduced fraud prevention and process adherence features in the logistics segment.
— Improved rider experience on pickup and delivery in the Shotang Logistics App. Reduced errors by ~100%.

Webyog creates innovative database management tools for customers ranging from enterprises to small businesses and home users.

As a Product Designer for their core product Monyog, a database monitoring tool used by over 2,50,000 users and 35,000 companies all over the globe, I was solely incharge of rebuilding it in accordance with current design standards and aesthetics. I worked closely with the founder and the team of developers to conceptualise the product strategy for shipping the new Monyog.

Key areas of work involved:
— A complete overhaul of Monyog to understand the product better and identify its underlying issues.
— Carrying out competitive research and conducting guerrilla interviews to set the goals, vision and strategy for the product.
— Defining the target audience, personas, use cases, information architecture and brand guidelines for the product.
— Mapping out new user flows, interactions and feature updates for better user experience across the product.
— Designing, prototyping and testing concept designs and creating spec sheets for final designs for handover to the development team.
— Creating a roadmap for the product release and working closely with the developers to ensure that the product adhered to the intended design (visuals, interactions and experience).

Highlights:
— Successfully shipped the new Monyog after several iterations utilising the feedback from the beta releases, in collaboration with the development and marketing teams.
— Redefined experience across most popular features such as Charts, Monitors, Processlist and Wayback Machine. Resulted in significant reduction in issue detection/resolving time.
— Introduced new industry leading features like Server/Cluster Overview, Trend Graph Analysis, Graphical Replication Topology, Issue Alert over Mail, Name/Tag based Server Search etc.
— Worked with the marketing manager on the product launch strategy. Involved in making of the product video and designing a new website for the same.

GoZoomo was a Bangalore based start-up, accelerating peer-to-peer transactions of pre-owned cars by providing a hassle free experience.

As a User Interaction Engineer, I played a hybrid role of both an Interaction/Visual Designer and Front-end Developer on the product team which built GoZoomo 2.0: GoZoomo App (Android), GoZoomo Website (Web & Mobile) and GoZoomo Seller Dashboard (Web & Mobile).

Key areas of work involved:
— Carrying out data-driven research & discussions from both visual design as well as technology stack perspective.
— Defining the user experience across the product through new & improved features, functionality and design.
— Studying different user behaviour and interactions to create an overall great experience for them.
— Working collaboratively with both designers & developers acting as a bridge between the two.

Highlights:
— Led the entire design/development effort for GoZoomo 2.0 from user research to feature ideation to product launch.
— Successfully saw the growth of GoZoomo, Series A funding, expansion to 5 cities and 5x increase in sales per month.
— Designed and mapped out entirely new flows for Onboarding, Search, Navigation, Filters etc. based on user behaviour research.
— Introduced a new homepage for GoZoomo website for better discovery of products. Hugely reduced customer drop-off rates and increased engagement.
— Created new features like GoZoomo Exclusive, Hot Deals, Recommendations, Fair Price Engine and Finance Options to improve retention cohort metrics.
— Conceptualized, designed and developed the GoZoomo Seller Dashboard from scratch with features such as inspection scheduling, live buyer tracking etc.
— Also worked with the marketing team to strategise and carry out various email and viral ad campaigns to drive higher buyer/seller conversions.

Helptap aimed to create world’s most seamless, reliable and transparent on-demand skills, knowledge and services platform wherein anyone can give or get instant help with anything in real-time.

As an Interaction Designer, I worked closely with the co-founders to define the product and was responsible for the experience design of the product. Even though my primary focus was in the design space, I found myself wearing many hats on a day-to-day basis, defining product strategy, copywriting, helping with marketing efforts and coding websites.

Highlights:
— Defined the brand identity and created a solid vision for the product.
— Led end-to-end design and user experience for the Helptap iOS App.
— Worked with the team to successfully design, develop and launch the product.
— Created marketing collaterals and developed multiple websites for use during pre/post launch of the product.

— Played a key role in the initiation of the NIT Durgapur Chapter of NEN - National Entrepreneurship Network (An initiative by Wadhwani Foundation to promote entrepreneurship).
— Had a vital role in conceptualizing and organizing Entrepreneurship Carnival, the one of its kind event for promotion of entrepreneurship amongst students with over a footfall of around 400 students from colleges in & around Durgapur.

Instano was a B2C(Business-to-Consumer) Bangalore-based eCommerce application that rendered on-demand delivery of services.

As a Web Designer / Developer, I helped the co-founders create a smooth user flow and simple-to-use interface for the product. I was also responsible for various business side products and marketing collaterals.

Highlights:
— Redefined Onboarding flow along with various minor UI fixes in Instano Android app. Resulted in overall better user experience.
— Designed and developed a brand new consumer centric website from scratch for promotional marketing of the product.
— Developed a service management dashboard for sellers using the product on the business side.

Responsible for all design as well as technical initiatives/requirements across Centre for Cognitive Activities(CCA) - 80 person team. Owned the following functional areas at CCA:
- Design
- Technology
- Marketing
- Management
- Sponsorship
- Guest Lectures
- Workshops

Highlights:
- End to end responsibility for all technological & design related initiatives/logistics of the club.
- Initiated various online & offline events/workshops to promote design, web development, photography etc. among the masses.
- Conceptualized & co-ordinated Aarohan - one of the largest techno-management fest of eastern India twice during the tenure.

Responsible for all the initiatives/requirements across the following functional areas at Entrepreneurship Cell:
- Design
- Technology
- Marketing
- Guest Lectures

Highlights:
- Successfully managed social media publicity leading to increase in outreach by upto 50-60%.
- Carried out campaigns for creating awareness among the students of NIT Durgapur & other nearby colleges regarding entrepreneurship, startups etc.
- Successfully executed the #YouForYourself campaign - A campaign for the bridging the gap among the students & authorities of NIT Durgapur in which ~200 students and professors participated.

— Selected among a group of 20 from out of 700 students to the apex student body of NIT Durgapur, responsible for organizing various curricular & co-curricular activities in the college.
— Played a vital role in the organizing of Recstacy 2013 - the annual cultural fest of NIT Durgapur.

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