Latvia

Digital Marketing

Content Marketing

Project Management

Content Strategy

Online For-Credit Course

Vladlens Kecko

Marketing Director

Social media marketing

Problem-solving

Time management

Organisation skills

Project management

Brand strategy

Content creation

Content strategy

Marketing strategy

Video marketing

Tiktok

Youtube

ChatGPT

Facebook Ads

Google Ads

Miro

Google Analytics

I had the privilege to serve as the Head of Sales Marketing at Balloons.expert. In this role, I was responsible for managing key relationships with significant wholesale companies, fostering strategic partnerships, and driving business growth.

Key Achievements: Establishing a startup and transforming it into one of the dominant players in its niche.

Relationship Management: Cultivated and nurtured strong, long-lasting partnerships with prominent wholesale companies, enhancing the company's reputation and facilitating business expansion.

Team Leadership: Provided guidance, mentorship, and performance evaluations to the sales and marketing teams, ensuring their objectives aligned with the company's goals. Successfully motivated the team to achieve and exceed sales targets.

Strategic Development: Developed and executed effective sales and marketing strategies, resulting in significant revenue growth and market expansion. Stayed updated with industry trends and competitor activities, enabling data-driven decision-making.

Sales Administration: Oversaw the sales administration process, optimizing workflows, ensuring seamless order processing, and enhancing customer satisfaction. Collaborated with cross-functional teams to streamline operations.

Marketing Initiatives: Collaborated with the marketing team to create impactful campaigns, product launches, and promotions. Monitored campaign performance, analyzed results, and adjusted strategies for maximum impact and customer engagement.

Market Research and Analysis: Conducted in-depth market research to identify new opportunities, trends, and customer preferences. Utilized findings to refine sales and marketing approaches, driving innovation and competitive advantage.

Reporting and Analysis: Generated regular reports detailing sales and marketing metrics, team performance, and market insights. Presented findings to senior management, contributing valuable insights for strategic decision-making.

- I'm proud to highlight my significant achievement: producing videos that gained an impressive 20,000,000 views on social media within six months. I played a central role in the creation process, conceptualizing scenarios, overseeing montage, managing post-production, and handling all organizational aspects. 
- Also one of my accomplishments was creating an online learning course from scratch, leading to revenue exceeding 100,000+ EUR (in a very narrow niche). 
This achievement showcases my proficiency in developing impactful educational content and driving substantial financial success. Additionally, I possess expertise in utilizing social media and CPC traffic sources for effective advertising strategies.
My expertise spans diverse roles in project management (searching for performers and monitoring work deadlines) in digital marketing, where I've developed innovative advertising strategies for online education and automotive services. I've also expanded company's online presence and crafted visually appealing content. In addition, I excel in technical analyses, navigate B2B transactions, and lead proactive outreach efforts.

In my current role as the driving force behind my own company, I engage in diverse digital marketing projects, collaborating with a variety of businesses. I craft marketing strategies, run campaigns, manage social media, analyze data, and enhance clients' online presence. I handle every aspect independently, from client interactions to campaign rollouts, demonstrating my versatile skills in the digital marketing field.

Additionally, I excel in project management, overseeing multiple digital marketing initiatives. I collaborate seamlessly with my team, ensuring smooth teamwork and delivering high-quality results. My responsibilities include supervising tasks, closely monitoring timelines, and implementing rigorous quality checks to guarantee the successful execution of projects.

I served as the Managing Director at Additech Company (TECHNOLIT GmbH representative office), TECHNOLIT GmbH is a leading international company in the chemical and automotive products niche.

My role involved ensuring the successful operation of our subsidiary in the Baltic Countries, covering organizational, legal, and sales aspects of the business. I actively engaged with key B2B clients, fostering long-term partnerships and ensuring high customer satisfaction levels.

My expertise also extended to managing advertising campaigns, ensuring maximum brand visibility, and the effectiveness of marketing strategies. I was dedicated to innovation and continuously worked towards evolving our business, adapting it to the rapidly changing market demands.

As a Digital Marketing Manager at Ideal Marketing Services, I led comprehensive online advertising campaigns on platforms such as Google Ads and Facebook Ads. My role involved strategizing, creating, and optimizing digital marketing initiatives to enhance brand visibility and drive targeted customer engagement. Utilizing my expertise in data analysis, I used tools like Google Analytics and Microsoft Power BI to derive actionable insights from campaign performance metrics.

I supported the sales team by assisting in client communications, order management, and sales process. At the warehouse, I ensured smooth inventory handling, timely shipments, and accurate stock management. This experience not only improved my communication skills but also gave me hands-on knowledge of supply chain logistics.

Vladlens Kecko🇱🇻