

Director of Customer Experince at MORNI
Director of Customer Experince at MORNI
Hi, I’m a CX, CRM, and Growth Strategy leader with over 15 years of experience across the MENA and UK regions. I’ve led customer experience transformations at scale most recently as the Director of Customer Experience at MORNI in Saudi Arabia, where I drive innovation in roadside assistance and car. Previously, I spearheaded CX and CRM for 30+ F&B and retail brands , and co-founded ELEVORA, a customer experience consultancy aimed at helping organizations grow through CX, digital intelligence, and cultural change. Throughout my journey, I’ve managed diverse teams, coached junior talent, and mentored emerging leaders from frontline teams to strategic roles—across industries like automotive, hospitality, retail, and government. I'm a certified judge for international CX and EX awards, an active contributor to CXPA Saudi leadership member and XMGlobal , CO founder for d a frequent speaker at regional panels and summits on customer centricity, AI in experience design I can help mentees with: *Designing your CX or CRM career path *Transitioning from CS, CX to AI CX like voice agent *Building customer journeys and operational CX framework. My passion is mentor others on experience management all over the world because I am believing that it is a vision more than a session
“I had an outstanding session with my mentor, who provided amazing insights into customer experience and the distinctions between UX, UI, CX, and product management. Their communication was clear and motivating, and they demonstrated exceptional subject knowledge and problem-solving skills. I highly recommend booking a session with them—it's a truly”
“Working with Wael Qenawy Sir My Mentor has been one of the best investments I've made in my real estate career. Their deep knowledge of marketing and sales gave me exactly the tools I needed to start seeing real results. They are supportive, incredibly knowledgeable, and a fantastic mentor. Highly recommend!"”
“Very valuable session and very good quality of monitoring”