United Kingdom

UX Design

UI/ Visual Design

Service Design

Product Design

Customer Experience (CX)

UX writing

UX Testing

UX Research

Wale Calfos

Senior UX/UI Designer

Product strategy

Communication

Problem-solving

Critical-thinking

Empathy

Leadership

Design systems

User research

Product roadmap

Trello

WordPress

Zeplin

Adobe XD

Asana

Axure

ChatGPT

Figma

Hotjar

InVision

Jira

Miro

Adobe Creative Suite

Confluence

UserZoom

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

Learn the career path and progression for product managers.

Product management career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

Learn the best ways to answer technical interview questions with frameworks

Acing technical interview questions

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Best practices for running productive design critiques.

Running effective design critiques

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Methods of prototyping and solution validation. When to use which kind of prototype (eg. Webflow, Notion, etc)

Prototyping methods and tips

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to set up product analytics and metrics to track success?

Leveraging Product Analytics

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

How to define an ambitious product vision and how to best communicate it to stakeholders?

Creating a product vision

Tips on how to work and collaborate with engineers and developers.

Working with engineers

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

Best practices for documenting projects, epics, and stories

Writing product requirement documents

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

Led the enhancement of Multisave discount's communication, significantly increasing customer awareness and adoption, while aligning user experience with overarching brand strategies to boost customer satisfaction.

Spearheaded initiatives with cross-functional teams to optimise the user journey and purchase processes, resulting in heightened customer conversion rates through improved usability and intuitive design.

Drove the redesign of purchase journeys for Volt 2.0 across O2 and VirginMedia platforms, leveraging skills in UX/UI design, prototyping, and usability testing to substantially improve user interaction and business outcomes.

Created and implemented a scalable global template for Vodafone Identity services, slashing development and maintenance costs by 45% and significantly boosting operational efficiency.

Led user research and prototyping efforts to refine VodafoneID, producing designs that facilitated market expansion, enhanced revenue streams, and supported strategic cross-selling and upselling initiatives.

Orchestrated cross-functional team efforts using tools like Figma to produce comprehensive UX documentation, wireframes, prototypes, and high-fidelity designs, thereby enhancing product usability and market competitiveness.

Played a critical role in conceptualising and deploying innovative B2B, B2C, and SaaS solutions using open banking and white-label strategies, significantly enhancing service delivery and operational efficiencies for major UK businesses and financial institutions.

Managed design tasks throughout product lifecycles, focusing on improving customer experience and collaborating closely with Engineering and Product Management to support iterative development and fulfil critical needs.

Developed and implemented white-label solutions that streamlined client processes, reduced time-to-market, and cut costs, thereby boosting market competitiveness and supporting the evolution of design systems across diverse product offerings.

Utilised in-depth website data analysis and user research to identify and capitalize on opportunities for improving customer experience and conversion rates on Samsung’s web and mobile platforms.

Led the implementation of A/B and multivariate testing to refine website layout, features, and user flows, significantly improving user engagement and overall platform performance.

Worked closely with cross-functional teams, including marketing and engineering, to ensure that website optimization efforts aligned with Samsung's brand values and business objectives, leveraging industry trends and best practices to advance customer interactions continuously.

Led the design of Wema Bank’s digital bank (ALAT) and collaborated directly with the product team and stakeholders to research, prototype, design, and deliver a high-performing digital bank and in-house products for web and mobile devices using a lean design process.

Drove a notable increase in Wema Bank's Customer Experience score, advancing 10 spots to reach 74.6 out of 100 (Source: KPMG, Nigeria Banking Industry CX Survey, 2020).

Led the development of ALAT's digital bank, ranking as a leader in Payments and Transfer, Self-service, and Mobile  Banking (KPMG, Digital Channel Scorecard, 2020).

Collaborated on the development of a patient management system designed to streamline hospital operations and patient interactions in emergency departments, reducing patient wait times by 25%.

Conducted usability tests with healthcare professionals to ensure the system’s interface was intuitive and met the stringent requirements for medical data processing and patient privacy.

Spearheaded the design department, overseeing the creation of foundational brand assets during the company’s seed stage, contributing significantly to its acceptance into the 500 Startups Accelerator program in the US.

Led the design for web and mobile UI, supporting the technology and product teams in launching a product that aggregated digital vouchers from over 600 global retail brands and integrated blockchain payment solutions.

Developed comprehensive design briefs through thorough information and data gathering, significantly contributing to various design projects across print, social media, and product assets.

Played a crucial role in ideation and execution, producing new ideas, concepts, and interactive designs.

Wale Calfos🇬🇧

About Wale Calfos

Expertise

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