

User Research Lead at Experimenta
User Research Lead at Experimenta
Hello, I'm Wendy. I am an experienced Lead User Researcher. By combining psychology, behavioural science and user research my work has contributed to new product launches, new services and a deeper understanding of user needs, pain points and expectations. I lead all stages of the user research lifecycle including framing, discovery, evaluation and measuring in-life impact.
I can help you with: Framing research for innovation Understanding behavioural spaces Mindsets and journeys Decision-making and choice architectures Future modelling with design-thinking
I have created the following courses: A psychology degree in an hour Lean ethnography for agile teams Introduction to behavioural science How to be a user researcher
I'm passionate about understanding what you need and using my expertise and experience to help you.