Singapore

Digital Marketing

Content Marketing

Event Marketing

Offline Marketing

Direct Marketing

Account-based Marketing (ABM)

Wendy Lee

Senior Marketing Director, Asia Pacific Japan

Communication

Collaboration

Problem-solving

Empathy

Team player

Leadership

Budget management

Critical-thinking

Salesforce

Asana

Canva

ChatGPT

Facebook Ads

Glassdoor

Instagram Ads

Vimeo

Workday

Google Ads

LinkedIn Ads

Youtube

Figma

SurveyMonkey

Tiktok

Stakeholder management

Time management

Organisation skills

Project management

Chatbot

Forecasting and reporting

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Understanding factors that lead to a motivated team - recognition, communication and more.

Keeping team members motivated

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

How to determine what is a good balance of skill sets for your organization's needs

Building balanced teams

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

How to successfully prepare and position yourself for a job promotion?

How to get promoted

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

How to set up the team for success by defining and measuring team's performance.

Choosing metrics and team goals

Manage team expectations and get the most out of your meetings.

Running effective meetings

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Learn how to properly present your work and share ideas and opinions.

Presenting your work with impact

Ways to provide constructive feedback to team members.

Giving effective feedback

What is a successful user onboarding flow and how to achieve it?

Onboarding new users

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

Lead the field and partner marketing focusing on account-based marketing, online marketing and communication to drive opportunities for upsell/cross sell with existing customers, new pipeline opportunities with prospects, build awareness and thought leadership for the Blue Prism brand and solution within APAC. 

Recognition: Top contributor award at FY20 President Club

I lead field, channel marketing, and sales development with a focus on creating new business opportunities within the Imperva on Prem and SaaS pipelines. I implement targeted branding for local audiences directed at improving market share and brand identification. Some of my key contributions include…
• Piloted a targeted account-based marketing (ABM) social media campaign in Australia which resulted in return on investment (ROI) of 25x pipeline for ANZ region within the first year. Followed by roll out to ASEAN, India, UK, France, Germany, and MEA creating a 15x pipeline within FSI, Manufacturing, and Telcos.
• Drove brand awareness and demand without a local Korean website by delivering SEO, Korea Naver blog, and TalkTalk resulting in increased direct enterprise leads by 5+x. 
• Increased sales qualified leads by 30% in Japan by developing a targeted ABM lead generation campaign.
• Used direct targeting of vertical enterprises in China by starting a WeChat page which increase readership by 150+% within the first year.
• Implemented and developed an EMEA channel marketing campaign for dormant partners increasing new partner sourced deal registrations by 15% in the UK and 10% in France in six months.
• Developed content across multiple platforms now used to pilot digital selling campaigns, events, online forums, and social feeds.

I developed new opportunities for expanding wallet share, reducing churn, and increasing base leverage on data analytics. I collaborated with key stakeholders to create strategic go-to-market plans through opportunity identification. I consistently achieved business and revenue objectives utilizing digital, web-based, and channel marketing. Some of my key contributions include…
• Achieved a 95% campaign opportunity win rate in APAC, almost 100% market lead use in South Asia, and 100% target by acquiring a new logo for South Asia and India’s expand-our-base program.
• Increased lead quality by 50% within APAC through the launch of a new logo warming and nurture program. 
• Led and completed three successful programs for APAC region including major hospitality sponsorships, a paid search engine and social media campaign.

I led the enterprise and mid-market demand team in support of go-to-market strategies for direct and channel marketing. I identified priority areas and developed need-based messaging for targeted audiences to achieve marketing goals. Some of my key contributions include…
• Led solution and break-out session showcases for the first IBM Business and Technology Forum achieving participation of 2,000+ attendees. 
• Directed insurance, logistics, and manufacturing industry focused campaigns and expanded new logo accounts by 20%.
• Successfully gained a contributing seat at the monthly leadership meeting responsible for sharing marketing’s contributions and viewpoints.

I drove market strategy development, public relations, and communications across a wide range of stakeholders. I developed GTM and demand creating programs to increase sales and new business opportunities. Some of my key contributions include…
• Transformed target and audience view of the organization through the “More than just Tokens” campaign resulting in a 50% increase in brand and product awareness.
• Generated 250 interviews, by-liners, whitepaper for executives and more than 100 pieces of coverage across multiple mediums such as Business Times, Bangkok Post, News Radio 93.8, and CNA.
• Utilized direct and channel marketing to generate a 30+% increase in conversion of leads quarter to quarter while maintaining a 98% sales engagement ratio for marketing programs and leading a new partner program which increased sales 50% and new clients 30%.

Led and managed a team of 5 account and marketing executives to identify client’s pain-points and requirements and guide the team in developing and delivering sales and marketing communication programs for clients. Responsible for expanding client base and portfolio.

Responsible for developing marketing strategy, drive PR and communications and brand awareness. Create sales tool kits and communications materials. Drive awareness and lead-generation through cost effective marketing campaigns. Manage media and customer base, communications and drive references. Maintained and developed intranet for information posting and communications

Wendy Lee🇸🇬

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