Tunisia

UX Design

Product Design

Generalist Product Management

Wiem Jdidi

Founder of Meliorar | Senior UX Strategist & Fractional UX Leadership for B2B SaaS

Communication

Collaboration

Problem-solving

Time management

Critical-thinking

Empathy

Project management

Analytical skills

ChatGPT

Figma

Notion

UserTesting

Affinity

Stakeholder management

Leadership

Conversational AI

Product roadmap

Product strategy

Qualitative research

Understand the process of training, motivating and directing your team members.

Managing people

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Learn the tips to successfully manage a team in a remote environment.

Managing a remote team

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Best practices for running productive design critiques.

Running effective design critiques

How to define and execute a successful launch and managing stakeholders expectations. (eg. MVP)

Launching new products or features

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

Best practices for documenting projects, epics, and stories

Writing product requirement documents

How to conduct interviews, what to ask, and how to analyze your results? (eg. user interview)

Conducting effective customer interviews

- Identifying insights, challenges, and opportunities.
- Developing brand positioning and strategy through digital channels touchpoints.
- Created a social media strategy that increased followers by 23% in 4 months.
- Developed an omnichannel strategy that increased web traffic and conversion rates by 15%.
- Briefing and collaborating with creative teams.
- Led ideation and brainstorming sessions.

- Develop and implement operational policies and a strategic plan.
- Cultivate a culture of excellence that merges creativity with data-driven decision-making, setting new standards in user experience.
- Architect and execute the company's strategic vision, establishing Meliorar as a leader in UX design and brand positioning.
- Oversee the agency's growth, nurturing a talented team dedicated to advancing the digital landscape through bespoke design solutions.

-Spearhead design thinking workshops, fostering interdisciplinary collaboration to develop innovative user-centered solutions
- Champion a comprehensive suite of UX research methodologies, from usability testing to intricate information architecture.
- Translate research insights into strategic decisions, creating engaging personas and journey maps that inform design direction.
- Establish the structure and flow of possible design solutions through Wireframing (Low to high fidelity) based on the outcome of the iteration workshops.
- Implement rigorous quality assurance protocols, including usability and A/B testing, to ensure product excellence.
- Guide the ideation and iteration process, utilizing wireframing techniques to refine user interfaces towards optimal usability and aesthetic.

- Ensured that web3 software applications meet usability and user needs requirements by conducting heuristic evaluations, cognitive walkthroughs, and task analysis.
- Successfully improved the usability of applications by redesigning UI/UX which increased web traffic and the conversion rate.
- Document design standards that drive future interface improvements and highlight UX troubleshooting (eg: responsiveness)
- Designing user flows and Customer journey map
- Collaborate with the development team to develop data architecture and define the right solutions
- Create testing scenarios and help the Q/A team to run effective results which resulted in an increase in customer satisfaction.

- Gathering and evaluating user requirements, in collaboration with product managers and engineers.
- Designing graphic user interface elements, like menus, tabs, and widgets.
- Develop UI mockups and prototypes that clearly illustrate how applications function and look.

- Propose and sketch out a range of visual concepts both on paper and Miro.
- Create user personas, user journeys, and site maps
- Translate concepts into wireframes, prototypes, and user flows using specialist tools.
- Design social media campaigns
- Create end-to-end marketing materials for omnichannel campaign
- work collaboratively with other designers, product design and development teams, business analysts, engineers, and project managers

Wiem Jdidi🇹🇳