United States

UX Design

Product Design

Interaction Design

Design Systems

Will Rodenbough

Senior UX Designer

Communication

Collaboration

Stakeholder management

Project management

Accessibility

Design systems

Webflow

ChatGPT

Figma

Jira

Miro

Confluence

Leadership

Usability Testing

Typography

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Practice HR, technical and behavioural interviews with mentors.

Practice mock interviews

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Explore different generative and evaluative research techniques. User research synthesis and presentation.

Conducting good user research

Ways and resources to improve your design skills.

Improving design skills

Navigating the working relationship with PM's and engineers as a designer.

Working with product and engineering

How to create personas, and leverage them in design.

Creating and leveraging user personas

Ways to provide constructive feedback to team members.

Giving effective feedback

Tips on how to work and collaborate with engineers and developers.

Working with engineers

avalara.com

Avalara is a global software company providing cloud-based solutions that automate tax compliance for businesses. Its products include tax calculation, exemption certificate management, and tax return filing. The company serves over 41,000 customers in more than 75 countries, including Adidas, Zillow, Pinterest, and Roku. The company went public in 2018, raising $180 million at a valuation of over $1.5 billion. In 2021, it generated nearly $700 million in revenue, and in 2022, was acquired by Vista Equity Partners for $8.4 billion.

I was hired at Avalara to lead the creation of the company-wide design system from the ground up. I managed and expanded the project for nearly seven years. Today, the Avalara design system is an essential resource used daily by product and engineering teams to deliver consistent, accessible solutions with significantly greater efficiency and velocity. Learn more at skylab.avalara.com.

Highlights:
• Collaborated cross-functionally to define design system goals and requirements
• Established foundational design system principles, processes, and strategies
• Built a comprehensive Figma library with 65+ core components and patterns
• Created 100+ pages of detailed documentation at skylab.avalara.com
• Earned WCAG 2.1 Level AA compliance certification
• Guided 15+ product teams through design system adoption
• Led design system training for all UX hires

Success metrics:
• Increased design and development velocity by 25 to 35%
• Added 17+ weeks of annual efficiency gains
• Generated $12M to $20M in annual cost savings
• Improved internal design system satisfaction by 69%
• 100% of core product and engineering teams now use the design system
• 100% of new products are now required to use the design system
• Helped reduce negative product feedback from customers by 15%
• Nominated for the Avalara Excellence in Product Delivery award

Tools: Figma, Zeroheight, Webflow, HTML/CSS, Maze, Jira

domains.google.com

Google Domains was a domain registration service launched by Google in 2014, providing domain registrations, DNS hosting, and domain forwarding. Google Domains managed nearly 10 million registered domains across 26 countries and generated an estimated annual revenue of $120 million before being acquired by Squarespace in 2023 for $180 million.

As a UX Designer III on the Google Domains team, I collaborated with project managers, software engineers, and UX researchers to research, design, test, and develop a new hosting service aimed at expanding the Google Domains feature offerings and attracting new customers.

Highlights:
• Designed a new website hosting service for Google Domains
• Collaborated cross-functionally with project managers and engineers to define project requirements and delivery milestones
• Conducted subject matter expert interviews, created wireframes, generated user workflows, built interactive prototypes, and delivered development-ready design specifications
• Designed intuitive data visualizations to simplify complex datasets and provide users with actionable insights
• Maintained cross-product consistency and ensured adherence to modern UX best practices through the use of Google’s Material Design guidelines and other Google branding materials

Ranku was a Seattle-based software startup founded in 2013, backed by Microsoft Ventures, Mark Cuban Companies, and Techstars. The company provided recruitment technologies designed to boost online student enrollment at colleges and universities. Ranku's primary offerings included customized web design, analytics services, and CMS solutions tailored specifically for online learning departments. Ranku secured contracts with over 50 university clients, supported more than 250 online learning programs, and generated millions in estimated annual revenue before being acquired by John Wiley & Sons for an estimated $25 million in 2016.

As a UX Designer, I collaborated closely with Ranku’s founders and lead software engineer to research, design, test, and develop new products and features.

Highlights:
• Conducted research with users and internal stakeholders to inform the design of new features and product enhancements
• Delivered user workflows, wireframes, interactive prototypes, and detailed development specifications
• Enhanced user-centered and data-driven design practices by introducing improved user feedback collection methods, including quantitative tools (Google Analytics) and qualitative testing platforms (UsabilityHub), leading to richer insights and more informed design decisions
• Designed intuitive data visualizations to simplify complex information, enabling users to derive clear and actionable insights
• Promoted cross-product consistency by establishing an early-stage design system

tune.com

Tune is a Seattle-based software startup founded in 2009, backed by Accel and Icon Ventures. The company provides web and mobile apps that help digital marketers manage and measure the performance of advertising partnerships. Tune was featured multiple times in the Inc. 500 and grew to $85 million in annual revenue, serving clients including Apple, Twitter, Uber, and Starbucks. In 2020, Tune was acquired by Constellation Software, but it continues to operate under its own brand.

As a UX Designer at Tune, I collaborated closely with product managers and software engineers to research, design, test, and deliver new products and features.

Highlights:
• Designed web and mobile apps to help digital marketers measure the performance of advertising partnerships
• Delivered wireframes, interactive prototypes, and development-ready design specifications
• Elevated user-centered and data-driven design practices by expanding and refining user feedback channels, including product analytics, user interviews, usability testing, surveys, and client advisory boards, to generate deeper insights and inform design decisions
• Designed clear, intuitive data visualizations that surfaced actionable insights from complex advertising analytics data
• Promoted cross-product consistency by helping start an early-stage design system

fiaf.org

​Established in 1898, the French Institute Alliance Française (FIAF) is a 501(c)(3) not-for-profit organization based in New York City, dedicated to French language and culture. FIAF runs a French immersion preschool program, the Haskell Library (the largest private French library in the United States), a performing arts theater, and numerous events celebrating French culture.

As a Graphic Designer at FIAF, I collaborated closely with the marketing team and web developers to produce engaging digital and print marketing materials aimed at attracting new and returning customers. 

Highlights:
• Designed responsive websites for various art and cultural festivals
• Created numerous 30+ page print publications for seasonal events
• Crafted environmental signage for festivals and gallery exhibitions, enhancing visitor experiences
• Designed digital and print advertisements featured in prominent publications including New York Magazine to increase audience engagement and event attendance

Will Rodenbough🇺🇸

About Will Rodenbough

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