William Barraclough🇬🇧

About William Barraclough

Global Creative Director at tide

A design leader with a passion for developing teams, creating great products, brands, and communications that help audiences and grow businesses.

I help businesses and agencies transform brands, products and services that drive measurable impact and meaningful change using design. I believe that the product is the brand, and the brand is the product.

Through collaboration, user-centred design and data, I define the balance between complex business requirements and user needs across multiple channels.

I take accountability for a multi-discipline team of designers, writers and user researchers, leading the global design strategy across product, brand and marketing

My passion is joining all of this together and setting teams up for success and evolving brands to do right for users.

Expertise

Sessions with William Barraclough

• Mentorship Session (30 min): General mentorship