Wu Bin🇳🇱

About Wu Bin

UX designer at Booking.com

Bin Wu is a creative and passionate UX designer with a strong background in graphic design. With a double master's degree in communication design, he brings a unique blend of design and communication skills to his work. In his spare time, he enjoys drawing and handcrafting clay items, which he finds meditative.

Bin currently works at Booking.com as a UX designer, where he collaborates with cross-functional teams to create a frictionless user experience for millions of home partners worldwide. He leverages his expertise in UX design and data insights to develop efficient designs that balance user needs and business objectives.

Previously, Bin worked at Shopee Singapore, where he played a vital role in serving over 100 million users across Southeast Asia and Taiwan. Bin was pivotal in the successful launch and growth of Shopee Supermarket and spearheaded the development of the Preferred Seller Program.

Throughout his career, Bin has remained committed to delivering the best possible user experience for his customers. He's known for his data-informed approach, constantly iterating and learning from data points and user testing to validate design assumptions. He's an active member of the UX community and regularly shares his design process and knowledge with others.

Expertise

What mentees say

“I had a fantastic call with Wu Bin. His approachability and easy-going nature made me feel comfortable right from the start. He was assertive in his guidance and provided valuable insights and advice that I can apply to my career. It was a pleasure connecting with him, and I highly recommend Wu Bin to anyone seeking mentorship in UX Design. Thank you for a great session!”

“Wu Bin is an outstanding designer and mentor. I definitely recommend you if you are looking for valuable advice on your portfolio and on how to find your first job in the design industry. He is an excellent communicator and friendly, so you're never going to feel uncomfortable during the session. Thank you, Wu, for the amazing session.”

“Thank you for the session, Wu. You explained a lot of important details about the design process in Booking.com and gave me several pieces of advice to make my application better. It was really useful for me.”