Xenia Sapanidi🇬🇧
Head of Growth GTM Marketing at Logically
About Xenia Sapanidi
Head of Growth GTM Marketing at Logically
I’m one of those marketers who loves figuring out how things actually work; whether it’s building scalable GTM strategies, augmenting marketing with AI, or designing demand generation programs that don’t just look good on paper but actually drive real results.
With a global perspective and 14 years of experience across B2G, B2B, B2C, and D2C - in 48 countries, I’ve navigated everything from hyper-targeted large-scale government engagements to always-on ABM at scale plays, to e-commerce sales and running my own business.
I get the complexities of marketing in highly regulated spaces, the challenges of balancing demand capture with brand-building, and the joy (and frustration) of working in fast-moving, high-stakes environments.
I geek out over marketing technology, automation, and AI. Just because they unlock smarter always-on targeted marketing that scales. I thrive on problem-solving, creative thinking, and building systems that make marketing more efficient and impactful.
More than anything, I believe in marketing with purpose and bringing your whole self to work.
If you love talking about growth strategies, AI in marketing, or the future of demand generation, let’s connect!
Expertise
Sessions with Xenia Sapanidi
- One off 30min mentorship (30 min): According to mentee's needs. Please note that if your ADP profile is incomplete or you don't answer the required questions when booking the session comprehensively, there are high chances I'll consider the booking a scam and cancel it. Please do complete them when booking so that we can have a productive session.
What mentees say
“I had an great session with Xenia, who provided invaluable insights and guidance. I highly recommend booking a session with Xenia”
“Xenia provided me with outstanding guidance during our session, offering sharp, practical advice that brought real clarity to my next steps. Her amazing communication style and warm demeanor made our conversation enjoyable and productive. I left feeling motivated and empowered, thanks to her deep subject knowledge and exceptional problem-solving skills. I highly”
“Xenia was super nice to talk to. She gave me really good insights about go-to-market strategy and the product and market overall. Super recommend.”