United States

UX Design

Service Design

Product Design

Interaction Design

Growth Design

Harvard University

Yan Liu

Principal Product Designer

Medium

Product strategy

Communication

Collaboration

Problem-solving

Critical-thinking

Presentation skills

Leadership

Brand strategy

Design systems

Figma

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Established Spotify as the go-to platform for live events from 0 to 1.
Designing a cutting-edge marketplace feed with numerous live music shows, offering fans a seamless journey from live event discovery to ticket purchase. This initiative serves as a new monetization stream for Spotify, substantially boosting revenue for artists and venues.

Our interdisciplinary team works on digital, technology, and data projects for a wide range of industries. We offer guidance and support through a strategic and client-centric approach and apply design, technology, and media solutions to take BCG’s achievements to the next level.

- Optimized a digital marketing and email campaign strategy for a leading American manufacturing company
- Designed a KPI dashboard and sales tool through data visualization for a multinational technology corporation
- Improved Growth and retention metrics for an online learning platform to drive new customer acquisition (by 22%) and retention rate (by 28%). 
- Implemented internal clinic management and data tracking software for a global healthcare company
- Created a mobile AR solution for energy transformation for a multinational energy corporation
- Initiated a paid acquisition strategy and a new social media strategy for a leading American media company, increasing ROI to 21%, growing company web presence and global brand awareness by 34%
- Implemented a VR/AR go-to-market strategy for Digital BCG.

A Silicon Valley Unicorn went IPO in 2020. To be the neighborhood hub for trusted connections and the exchange of helpful information, goods, and services. Building connections in the real world.
• Led the growth and retention team to deliver several core product experiences, including feeds ranking, new member onboarding, daily digest, safety moderation and so on.
• Strategized to surface business value and improve member engagement across Nextdoor’s products through innovative growth and retention strategy.
• Designed products from user research, low-fidelity wireframes to storyboards, user journeys, high-fidelity prototypes, and animations. Collaborated with PM and engineers to test and ship end-to-end products.
• Created vibrant and creative illustrations to imagine the new branding of Nextdoor.

Consulted from EchoUser
• Consulted as a Product Designer at VMware to redesign a cloud security monitoring and analysis product called Secure State.
• Audited the current product and provided design solutions to solve user needs and business challenges through User Research, Storyboard, Interaction Design, Information Architecture, Prototyping, and User Testing.
• Collaborated with UX designers, PM, security and compliance team, designed the dashboard, change log interface, CLI, cloud service providers, rule management and suppression workflow as well as the billing & usage user map.

• Interned at Samsung Experience Innovation Lab, focusing on consumer IoT and Smart Home products.
• Designed UX for Multi-Device Interaction Experiences and Services, improving connectivity between Samsung TV and mobile devices. Collaborated with PMs, researchers, and developers to revamp the brand strategy and user model. Developed detailed storyboards, wireframes, mockups, and prototypes to elevate Samsung's signature product line. • Enhanced UX design for Smart Home Experience, integrating Machine Learning and AI into the system to provide personalized and intelligent features that optimize user interactions and automate home processes. Designed UI screens with voice assistant integration to improve the overall user experience.

Worked at the Tangible Media Group under the supervision of Prof. Hiroshi Ishii. Designed a machine called “Whisper” for subtle emotional communication. Responsibilities include user research, concept design and IOT design.
• Worked at the Affective Computing Group under the supervision of Prof. Rosalind Picard. Designed a social wearable and App for Stress Management by detecting the stress level of the user throughout the day.
• Worked at the City Science Group under the supervision of Prof. Kent Larson. Led a project about Urban Big Data Visualization and Projection Mapping through a data-driven approach.

Yan Liu🇺🇸

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