

CMO at Dynamic Yield
CMO at Dynamic Yield
I love marketing that balances hard data and experiments, with creativity and a dash of intuition. I am a multi-disciplinary marketing professional with 16+ years of experience building and leading high-performance global marketing teams. I bring a combination of technical fluency, creative vision, and strategic thinking to B2B marketing, with a proven track record in driving growth in global, fast-paced, competitive markets.
Throughout my career, I have focused on user acquisition, brand positioning, value proposition creation, conversion optimization, web/user analytics, and growth — bringing a diverse and deep skill set.
Specialties: Brand Design and Execution, Growth Hacking, CRO, Personalization, Demand Generation and Performance Marketing, Product Marketing and Sales Enablement, Content Marketing and Marketing Automation, Strategic Marketing Communication.