

Service designer at H&M
Service designer at H&M
Heya! I’m Yin Lei and I've been working within the field of innovation and service design for nearly a decade (yikes I’m old). Currently, I work within the Research & Strategy unit at H&M where we look towards bringing the omni experience to life.
According to a fortune cookie, I should look into guiding others in their career and life paths, here I am! I’d love to have a virtual coffee and chat about anything from career paths to service design and customer experiences, or fortune cookies.
“Yin gives me so many insights! She is so professional and approachable! I strongly recommend Yin to everyone who is seeking help in the service design and product design field! Best mentor ever!”
“Yin was absolutely wonderful to meet. Right from the start she was dedicated to understand my point of view, in order to guide me. Our meeting was super relaxed and enjoyable. This was my first ever mentor meeting, and Yin sat the bar really high.”
“I’m incredibly grateful to have had Yin Lei Zhang as a mentor. As a Service Designer, she went above and beyond by providing me with valuable resources like books, links, courses, and materials all tailored to my specific needs. Her honest and kind feedback made the session both insightful and impactful. Thanks to her guidance, I’ve gained confidence and deeper understanding of service design.”