

SVP, Product Design at tiket.com
SVP, Product Design at tiket.com
Originally from Indonesia, Yoel Sumitro left for Seattle to get a degree in UX from the University of Washington. From there, he has been globetrotting: first, he worked as a UX Designer in Apptio in Seattle, followed by Mobilewalla in Singapore and then he was at Adidas Group in Germany.
He also worked as a Senior UX researcher at Uber before finally in 2018 he decided to go back to Indonesia and lead Bukalapak and then tiket.com design teams. In the last few years, he has been learning how design can be very political, evil, and unethical.
“Mas Yoel sangat berpengalaman di riset produk”
“I had a great session with Kak Yoel talking about building a team and how to handle various team members. I learned a lot from his answers, stories, and also recommendations. Thank you so much, Kak Yoel! :D”
“Yoel gave me candid answers to all my questions. Sometimes he will try to guide me to find the ultimate goal, the real answer or the right question. It was a quick call and I learn a lot regardless. Totally recommend him you will not get wishy-washy talk.”