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Yoel Sumitro, mentor on ADPList

Yoel Sumitro🇮🇩

SVP, Product Design at tiket.com

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About Yoel Sumitro

SVP, Product Design at tiket.com

Originally from Indonesia, Yoel Sumitro left for Seattle to get a degree in UX from the University of Washington. From there, he has been globetrotting: first, he worked as a UX Designer in Apptio in Seattle, followed by Mobilewalla in Singapore and then he was at Adidas Group in Germany.

He also worked as a Senior UX researcher at Uber before finally in 2018 he decided to go back to Indonesia and lead Bukalapak and then tiket.com design teams. In the last few years, he has been learning how design can be very political, evil, and unethical.

Expertise

Design

Sessions with Yoel Sumitro

  • Mentorship Session (15 min): General mentorship

What mentees say

“Mas Yoel sangat berpengalaman di riset produk”

Puji Setyo Hari, UI/UX Designer at PT Bank MNC International

“I had a great session with Kak Yoel talking about building a team and how to handle various team members. I learned a lot from his answers, stories, and also recommendations. Thank you so much, Kak Yoel! :D”

Stephanie Pradnyaparamita, Research Lead at Telkom Indonesia

“Yoel gave me candid answers to all my questions. Sometimes he will try to guide me to find the ultimate goal, the real answer or the right question. It was a quick call and I learn a lot regardless. Totally recommend him you will not get wishy-washy talk.”

Sry Sofyan, UX Researcher at Mekari