United States

Product Design

UX Design

UI/ Visual Design

Growth Design

Bachelor of Arts (BA)

Yolanda Santa Cruz

Lead Product Design

Collaboration

Problem-solving

Time management

Critical-thinking

Empathy

Team player

Analytical skills

Tableau

UserTesting

Adobe Illustrator

Adobe Photoshop

Adobe XD

Canva

ChatGPT

Figma

Miro

Mixpanel

Notion

Jira

Communication

Organisation skills

Introduce yourself, define mentoring expectations and goals. Learn and grow together.

General mentorship

Making remote and globally distributed teams work for you and your needs.

Working remotely

Learn essential burnout prevention techniques and replenish physical and emotional energy.

Managing burnout

Talk to people who have learned to manage their imposter syndrome.

Dealing with imposter syndrome

Navigating micro-aggression, getting paid what you are worth and finding a community.

Being a woman in tech

Strategies for maximizing your design internship or co-op program.

Getting the most out of my internship

Tips for transitioning into a new role or company.

Changing roles

How to ask for a promotion and negotiate for salary raise?

Negotiating a job offer

How to think about design career paths and what progression looks like for designers?

Design career path

Get actionable feedback on your resume or portfolio.

Resume and portfolio review

Talk to people who've broken into the tech industry and learn their stories.

Breaking into tech

How to create a positive workplace culture that drives collaboration and productivity?

Fostering a good team culture

Steps to building and maintaining a strong, cohesive and effective team.

Building an effective team

Identify and define potential product problems and generating possible solutions.

Identifying problems vs solutions

Tips on how to work and collaborate with designers.

Working with designers

How to work with team members with different skill sets but towards a common goal?

Working cross-functionally

Methods and models of exploring, deciding and delivering design.

Building a design process

Managing being the only designer at your company and working with non-designers.

Being the only designer

Ways and resources to improve your design skills.

Improving design skills

• Led design for a $200M initiative, focused on increasing user engagement and visibility of card-related benefits.
• Drove cross-functional collaboration across legal, development, data, and program management teams. Presented in large meetings and design reviews to align stakeholders.
• Created accessible legal documentation and screen reader-friendly annotations to support compliance and inclusive design.

• Drove a 250% increase in transaction volume by leading a full vertical rollout.
• Cut dispute rates over 50% (from 0.69% to 0.33%) and reduced monthly dispute costs by 92% through user testing and UX/UI improvements.
• Unified in-app payment experience for 1-party and 3-party models.
• Partnered with engineering and product to execute a full app rewrite.

• Increased card activation rate by 35% and reduced customer acquisition costs by 70% by defining and implementing strategies with product.
• Ensured mobile app consistency for iOS and Android by collaborating with the design systems designer.
• Conducted user interviews and iterated based on feedback.

• Led product discussions and captured requirements across various industries.
• Developed UXD strategies and design systems.
• Created and maintained master assemblies, user flows, wireframes, and prototypes.
• Adapted to different product stages and methodologies by collaborating with multiple development teams.

• Reduced lead acquisition costs by 83% through a targeted web interface redesign.
• Collaborated with the CEO on investor pitch decks for clarity and impact. 
• Boosted leads through SEO-optimized interfaces and design reviews.
• Responsible for the visual language and overall brand consistency of the company.
• Designed business collaterals, including mass emails, marketing materials, advertisements, training videos, and web assets.

• Generated 110% of the week’s target revenue in 24 hours by completing an emergency project for a top client, securing additional business.
• Led multiple projects simultaneously in a fast-paced environment.
• Managed over 50 clients via on-site meetings, phone calls, and emails through cross-team collaboration with sales, production, and install teams.
• Worked with large format graphics, color matching with color systems, print preparation, and optimization.

•  Designed pitch decks and infographics with business updates.
•  Developed documentation, processing, and data analysis of statistics on Excel. Direct report to the Principal.
•  Created hand-draws and digital renderings of ongoing architectural projects.

• Served as a member of the creative team for the VII National Festival of Ephemeral Sculpture.
• Designed marketing and advertising campaigns for the event.
• Contributed ideas for management and coordination in a team environment; provided photographic documentation and reported directly to the CEO.

Yolanda Santa Cruz🇺🇸

About Yolanda Santa Cruz

Expertise

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